MISSION
Public Relations Manager plays a vital part in driving the brand's overall awareness & desirability through public relations & celebrity/KOL initiatives to generate qualitative visibility for the Maison in Singapore, as well as supporting Global opportunities taking place in the region. The role requires a dynamic, experienced, and team-centric individual to support in driving Public Relations in Singapore.
Key Responsibilities
PUBLIC RELATIONS
- Conceptualize holistic short – medium - long term PR strategies, create and execute PR plans & calendar to increase brand awareness, exposure, desirability and editorial coverage for the Maison, including product launches, local events & brand image initiatives
- Ensure Cartier is held to the highest standards & brand positioning across all press activities for Singapore
- Manage, create, obtain validation and distribute PR-related assets; release, photos, etc.
- Monitor PR landscape, identify the opportunities and scrutinize coverage support across channels (online & offline); work closely with Media Team to identify budget optimizations
- Brainstorm ideas for PR opportunities and develop strong angles for pitches, press releases and e-influencer campaigns. Introduce both traditional & forward-thinking ideas
- Pitch in-depth, key feature stories, cover & large-scale editorial projects to maximize qualitative coverage and ranking
CELEBRITY & KOL
- Develop celebrity/KOL strategies, create and execute PR plans & calendar to increase brand awareness, exposure and desirability
- Identify, approach and contract exclusivities with the suitable celebrities and KOLs
COMMUNITY MANAGEMENT
- Manage the agency on day-to-day operations to ensure the team has full clarity on deliverables, which are completed and delivered on time
- Establish communities and maintain cordial relationship with editors, key press, celebrities, KOLs in the luxury, fashion & trade spaces with projects & regular treatments
- Liaise and partner with external commercial, marketing & communication teams to ramp up the awareness and extend the reach to wider audience pool
ASSET MANAGEMENT
- Timely and orderly archiving of PR assets
ANALYSIS AND REPORTING
- Act as main point of contact for all reporting and analytics. Own, maintain and present measuring systems of growth utilizing DMR (editorial) and Tracker (influencer activations) to ensure effective strategies – identifying strengths as well as opportunities for growth.
- Identify and share trends and insights with relevant stakeholders
- Prepare, submit, and distribute relevant PR plans & coverage & reports to internal stakeholders
BILLING & ADMINSTRATION
- Manage and optimize PR budget by ensuring efficiency in investments
- Monthly consolidation of budgets to ensure spending is on track
- Process vendor account, PO/SO creation and follow up on Invoices
YOUR PROFILE
- At least Bachelor's Degree or equivalent
- Minimum 5 years marketing or communications experience with understanding of luxury press, editorial landscape, and industry behavior
- Established industry & editorial relationships in the luxury, creative, fashion & trade spaces
- Excellent verbal & written communication, interpersonal skills & presentation skills
- Motivated team player with the ability to multitask while prioritizing a dynamic workload
- Proactive, flexible, organized, hardworking with strong project management skill
- Combination of creative & strategic thinking with ability to identify opportunities
- Ability to provide a consistent, professional and diligent internal & external experience while managing project expectations
- Excellent computer skills – key platforms include: Microsoft Office, SAP is a plus
HOW DO WE KEEP YOU SMILING
- A great opportunity to be part of the Communications team and make an impact to the long term visibility for the Maison
- Exposure to a worldclass Maison where magic happens
Your Journey With Us
- After being shortlisted by our Talent Acquisition team, you will meet with our Talent Acquisition team to further assess your fit to this role and company culture
- You will then meet with the hiring manager to further understand what's expected of the role
- If you are the successful candidate, you will finally discover and immerse yourself if the beautiful world of the Maison Cartier
#Cartier#WhereSingularityThrivesTogether
While you wait for our reply, get a sense of the passion of #Cartier - https://www.youtube.com/cartier
Feel free to also visit our LinkedIn page: https://www.linkedin.com/company/cartier/
