About the Role:
We are looking for an independent, proactive Public Relations Manager to support CHAGEE's fast-growing presence across APAC. This role will work closely with our APAC PR teams to drive brand visibility, strengthen media relations, and support key product launches, store openings, partnerships, and cultural collaborations across multiple markets.
You will play a hands-on role in executing day-to-day PR activities while also supporting larger regional initiatives. This position is ideal for someone who thrives in a fast-paced environment, is confident dealing with media, and is comfortable managing multiple markets and stakeholders.
Role Responsibilities:
Media Relations & Outreach
- Draft, refine, and localise press releases, briefing notes, pitches, and Q&A statements.
- Support proactive pitching across lifestyle, F&B, business, travel, culture, and mainstream media.
- Manage day-to-day media enquiries with professionalism and timely responses.
- Build and maintain strong relationships with media across priority markets.
- Support media preview events, grand openings, interviews, and press trips where required.
Regional PR Support
- Assist in coordinating regional PR calendars covering product launches, new markets, cultural exhibitions, and key brand moments.
- Travel to key markets when needed to support major PR moments, agency discussions, or on-ground media events.
- Liaise with in-market PR agencies to align messaging, timelines, and deliverables.
- Review localised PR materials for accuracy and brand consistency.
- Support monitoring and reporting across multiple markets with a focus on insights, not just clippings.
Content & Messaging
- Draft talking points, event scripts, and spokesperson quotes.
- Support internal alignment on messaging for new markets, partnerships, and campaigns.
- Work with cross-functional teams (Marketing, R&D, Ops, HR etc) to gather accurate information for media materials.
Issues Management & Governance
- Assist in preparing holding statements, FAQs, and reactive responses.
- Support risk assessments on campaign ideas, partnerships, and country-specific sensitivities.
- Help maintain PR SOPs and ensure markets adhere to brand and comms guidelines.
PR Operations & Reporting
- Prepare weekly PR performance reports for APAC leadership.
- Manage press release dissemination, media lists, and PR administrative tasks.
- Track budgets and agency hours where relevant.
- Support event logistics, RSVPs, media gifting, and asset preparation when required.
Role Requirements:
- Minimum 6 years of PR or Communications experience, ideally in consumer, lifestyle, F&B, or retail.
- Experience working with PR agencies (managing or coordinating) is a plus.
- Prior experience handling multiple markets or regional stakeholders is a strong advantage.
- Strong writer with the ability to draft clear, concise press materials.
- Comfortable interacting with journalists, agencies, and external partners.
- Skilled in managing multiple deadlines in a fast-paced, high-growth environment.
- Familiarity with crisis/issue management basics is helpful.
- Fluent in English.
- Willingness to travel for work when required.
