Public Relations Executive

LiGHT YEARS is an integrated communications agency dedicated to crafting compelling stories that resonate in the always-on age. As a subsidiary ofWords Worth Media, established in 1991, Light Years leverages a rich legacy of creative expertise and strategic communications. We believe that communication is a dynamic interplay of ideas, experiences, and market intelligence, driven by authenticity and sharpened by insights. Our mission is to empower brands to build meaningful connections with consumers, fostering partnerships that drive commercial success and leave lasting impressions.

We specialize in connecting people with brands through media, influencers, and activations across diverse industries like fashion, F&B, hospitality, lifestyle, sports, and finance. Our collaborative environment values creativity, innovation, and teamwork, offering opportunities for growth and development in a fast-paced and dynamic industry. Join us to be part of a team that thrives on storytelling and making a lasting impact!

As a PR Executive, you will have the unique opportunity to work closely with both our Creative Team and our Account Management Team. This role offers a chance to experience the best of both worlds, combining creative storytelling with strategic client management and media relations.

At LiGHT YEARS, we are seeking a talented and drivenPR Executiveto join our team. This role is essential in managing relationships between client brands and key stakeholders, including media, advocates, and influencers. The PR Executive will play a pivotal role in crafting and executing innovative PR strategies that elevate brand profiles and foster positive public perception.

As a digital native with a deep understanding of emerging platforms and communities, you will bring creativity, exceptional communication skills, and strategic thinking to the table. You will be responsible for building strong communication networks that resonate with diverse audiences while driving impactful campaigns.

This role is perfect for someone who thrives in dynamic environmentsa creative thinker plugged into the zeitgeist with original ideas and the ability to bring them to life effectively!

• Create comprehensive PR strategies to promote client brands effectively, aligning with both creative and account management objectives.
• Develop engaging content, including press releases, stories, videos, and social media posts for marketing activations, working closely with the Creative Team.
• Manage projects, schedule tasks, and collaborate with media professionals and influencers to ensure seamless execution, utilizing strong project management skills.
• Assist in media relations to secure positive online publicity, leveraging relationships with key media contacts.
• Monitoring news outlets, forums, and social media to compile updates relevant to client brands.
• Derive actionable insights from campaigns for internal sharing and client presentations, ensuring strategic alignment with both teams.
• Staying informed on market research, industry trends, and strategic content placements to enhance campaign success.

• At least 2 years of experience in PR, journalism, communications, copywriting, or account servicing roles.
• Proven success in delivering impactful communication strategies that meet client objectives.
• Excellent teamwork, communication, and interpersonal skills for effective collaboration across diverse teams.
• Strong organisational skills with acute attention to detail and the ability to manage critical situations under pressure.
• A proactive mindset with high personal credibility and accountability to drive team goals forward.

• Familiarity with social media platforms and digital tools for campaign execution.
• Basic understanding of SEO principles to enhance content visibility and effectiveness.
• Awareness of trends in the creative services, media, and events industries for tailored client solutions.

You will be entitled to a competitive salary and attractive benefits, including:

• Annual leave, compassionate leave, personal ME day and more
• Five-day work week, hybrid work arrangement with 1-day WFH
• Professional training and internal mobility opportunities
• Competitive benefits including TCM, medical and dental insurance

Please apply via LinkedIn or email your resume to [Confidential Information]