Key Responsibilities
- Develop and implement PR strategies aligned with organizational goals
- Draft and distribute press releases, speeches, and official statements
- Build and maintain strong relationships with media outlets and journalists
- Organize press conferences, events, and community outreach programs
- Monitor public opinion and media coverage, providing reports to management
- Manage crisis communication and respond to negative publicity effectively
- Promote and protect the organization's brand image through campaigns and storytelling
- Support internal communication initiatives to keep employees informed and engaged
Required Skills & Competencies
- Excellent verbal and written communication skills
- Strong knowledge of media relations and digital platforms
- Ability to manage difficult situations in a composed and effective manner
- Creative thinking and innovative campaign development
- Strong networking and relationship-building skills
- Analytical skills to measure and evaluate PR effectiveness
Qualifications
- Diploma or Bachelor's degree in Public Relations, Communications, Journalism, or related field
- Proven experience in PR, corporate communications, or media relations
- Familiarity with social media management and digital communication tools
