Job Title: Public RelationsAssociate Account Executive / Account Executive
Company: Upcycle Communications
Location: Hybrid, Singapore
About Upcycle Communications:
Upcycle Communications is an independent, award-winning agency specialising in purpose-driven communications for brands on a mission.
We work with globally recognised names in luxury hospitality and tourism, beauty and lifestyle, and F&B helping brands communicate with purpose, creativity, and impact. Our work spans media relations, content creation, social media strategy, partnership marketing, brand development, events, and thought leadership.
We combine a global mindset with deep local expertise to deliver smart, meaningful communications strategies that create value and drive real results.
THE ROLE:
We're looking for a motivated Associate Account Executive / Account Executive to join our growing team. You'll support the day-to-day management of client accounts and help execute integrated communications campaigns across luxury, lifestyle, travel, F&B, and beauty sectors.
This role is ideal for someone who's curious, collaborative, and eager to grow offering hands-on experience across content, media relations, events, research, and strategy. If you're resourceful, proactive, and thrive in a fast-paced, creative environment, we'd love to hear from you.
KEY RESPONSIBILITIES:
In this role, you'll support the day-to-day management of client accounts and contribute to the smooth execution of communications activities. Your responsibilities span media relations, content creation, reporting, and overall team coordination.
Media and Influencer Relations
- Build an understanding of the Singapore and regional media landscape and begin cultivating personal media and influencer contacts.
- Develop media and influencer lists, prepare press kits, and manage media coverage trackers.
- Draft and distribute press releases, media alerts, social media posts, client communications, and briefing materials.
- Assist in organising press conferences, media events, and press trips from invitations to on-site support.
- Pitch stories, coordinate media requests, and represent clients and the agency at events.
Campaign Support
- Contribute ideas and assist in developing and implementing communications plans.
- Draft project timelines, meeting agendas, and follow-up notes to ensure smooth coordination.
- Provide on-site support during events, activations, and shoots.
Monitoring, Research, and Reporting
- Conduct media monitoring (print, digital, and social) and compile monthly coverage and performance reports.
- Maintain up-to-date media databases and client image libraries.
- Research industry trends, competitors, and PR opportunities to support client strategy and new business efforts.
Account & Team Support
- Manage deadlines and priorities in collaboration with account leads.
- Prepare clear client-facing documents including meeting agendas, minutes, and status reports.
- Support and delegate to interns, ensuring clarity and follow-through.
- Contribute to Upcycle's internal projects website, social media, awards, and thought leadership content.
- Participate in brainstorming sessions and new business initiatives.
ABOUT YOU:
Qualifications & Experience
- 13 years experience in PR, communications, or marketing (agency experience preferred).
- Excellent written and verbal communication skills in English.
- Strong organisational skills and the ability to juggle multiple projects with competing deadlines.
- Singaporean or PR preferred.
You're someone who is
- Resourceful: A proactive problem-solver who finds smart, creative ways to get results.
- Relevant: Curious and in touch with trends across lifestyle, travel, F&B, and hospitality.
- Responsible: Detail-oriented, dependable, and committed to excellence in every task.
- Respectful: Collaborative, kind, and professional with teammates, clients, and media alike.
BENEFITS:
- Competitive salary and benefits, including AWS and discretionary bonus schemes
- Corporate health insurance (RHI)
- Generous leave policy, plus extra days off for your Birthday and World Mental Health Day
- Office closures during Christmas and Chinese New Year
- Hybrid work model: 3 days WFO / 2 days WFH + 2 weeks Work From Anywhere per year
- Regular team building, training, and upskilling sessions
HOW TO APPLY:
You may apply via LinkedIn, or you can send your resume, cover letter, and references to[Confidential Information]with the subject line AAE/AE - [Your Name].
Upcycle Communications is an equal opportunity employer and welcomes candidates from all backgrounds to apply. We thank all applicants for their interest, but only those selected for an interview will be contacted.
