Media Relations: Serving as the primary point of contact for media. This includes drafting and distributing press releases, pitching story ideas to journalists, and coordinating interviews or press conferences.
Strategic Planning: Developing and implementing PR strategies and campaigns to boost brand awareness and maintain a positive corporate image.
Content Creation: Writing and editing high-quality materials such as articles, newsletters, social media posts, speeches, and brochures.
Crisis Management: Acting quickly to manage reputational risks, drafting holding statements, and coordinating official responses during sensitive situations.
Stakeholder & Community Engagement: Building relationships with internal teams, external partners, government agencies, and the general public to foster goodwill.
Media Monitoring & Reporting: Tracking media coverage, analysing public sentiment, and preparing reports for management to measure the success of PR activities.
