Programmatic Director

The Programmatic Director is responsible for leading the programmatic media discipline for Volvo across six APAC markets: Australia, India, Japan, Korea, Malaysia and Thailand.

The role will act as the central programmatic lead across the APAC Volvo account, connecting the regional hub with local Initiative and activation teams to ensure a consistent standard of programmatic planning, activation, optimization, measurement and governance across markets.

The Programmatic Director will be responsible for developing programmatic recommendations aligned to Volvo's media and business objectives, overseeing campaign performance and ensuring investment is being deployed effectively across programmatic display, video, online video, CTV and other relevant addressable formats.

Given the diversity of the APAC region, the role requires the ability to establish consistent regional standards while recognizing differences in market maturity, media ecosystems, available inventory, technology and local consumer behavior.

The role will work closely with Volvo regional and market stakeholders, Initiative Business Leadership and Strategy teams, and local programmatic specialists to ensure programmatic is effectively integrated into the broader media approach.

The Programmatic Director will also play a critical role in identifying opportunities to improve Volvo's programmatic capabilities through data, technology, automation, measurement, platform partnerships and structured test and learn programmes.

SPECIFIC ROLE AND RESPONSIBILITIES:

Client

. Act as the primary programmatic point of contact for Volvo APAC, providing clear strategic and performance recommendations across the six markets.

. Responsible for the timely and accurate delivery of programmatic requests from key regional and market client stakeholders.

. Oversee programmatic performance and ensure delivery remains in line with planned expectations, campaign objectives and agreed KPIs across markets.

. Support Volvo and Initiative leadership with programmatic performance conversations within regular regional and market reviews.

. Translate programmatic performance into clear insights, implications and recommended actions for client stakeholders.

. Identify risks to campaign delivery, performance or go live and escalate or coordinate resolution as required.

. Build strong relationships with key Volvo regional and local stakeholders.

. Support the development of programmatic POVs, recommendations and ad hoc client materials as required.

Programmatic Strategy & Planning

. Lead programmatic planning recommendations for Volvo across Australia, India, Japan, Korea, Malaysia and Thailand.

. Translate campaign objectives and audience strategies into appropriate programmatic channel, format, inventory, targeting and investment recommendations.

. Ensure programmatic recommendations are integrated into Volvo's broader media strategy and clearly define the role programmatic plays within the overall channel mix.

. Work with Strategy, Planning and local market teams to identify the appropriate role for programmatic across brand building, consideration and conversion objectives.

. Ensure programmatic plans reflect local market opportunities while maintaining consistent regional planning principles.

. Apply audience, platform, inventory and performance insights to continuously improve programmatic planning recommendations.

Activation & Performance

. Brief programmatic activation teams and ensure campaigns are implemented accurately and in accordance with agreed media plans and SLAs.

. Oversee campaign setup, trafficking, tagging, audience implementation, optimization and reporting across markets.

. Maintain visibility of programmatic campaign performance across the six markets and identify opportunities to improve delivery, efficiency and effectiveness.

. Work directly with activation teams to optimize investment against campaign KPIs and business objectives.

. Ensure appropriate pacing, frequency, audience delivery and media quality controls are maintained across campaigns.

. Identify underperformance or delivery issues early and coordinate corrective action with relevant market and activation teams.

. Ensure campaign learnings are captured and applied to future planning across markets.

Regional Coordination & Governance

. Lead coordination between the APAC regional hub, offshore implementation team and local market teams to ensure consistency in programmatic outputs, timelines and ways of working.

. Establish and maintain consistent programmatic planning, activation and reporting standards across Volvo APAC.

. Ensure agreed global and regional programmatic processes and best practices are adopted appropriately across markets.

. Manage multiple market workstreams simultaneously, ensuring clear visibility of campaign status, actions and responsibilities.

. Identify opportunities to simplify and improve workflows across briefing, planning, activation, optimization and reporting.

. Facilitate cross-market sharing of programmatic learnings and identify opportunities to scale successful approaches across APAC.

Data, Measurement & Media Quality

. Maintain strong knowledge of programmatic measurement capabilities and identify opportunities to strengthen Volvo's measurement approach.

. Work with analytics and activation teams to ensure appropriate tracking and measurement frameworks are implemented across campaigns.

. Ensure programmatic activity meets Volvo and Omnicom standards across brand safety, viewability, fraud prevention, data privacy and media quality.

. Use data and campaign insights to evaluate performance beyond basic delivery metrics and identify opportunities to improve media effectiveness.

. Maintain a strong understanding of ad serving ad verification, tagging and campaign measurement requirements.

. Support the development of consistent programmatic reporting and performance benchmarks across APAC.

Innovation & Partnerships

. Stay abreast of developments across the programmatic ecosystem including DSP capabilities, CTV, online video, data, identity, AI, automation and emerging addressable media opportunities.

. Identify relevant platform, publisher and technology opportunities that can strengthen Volvo's programmatic activity across APAC.

. Work with Omnicom investment and partnership teams to leverage relevant global, regional and local platform partnerships.

. Develop a structured test and learn approach to programmatic innovation, with clear hypotheses, measurement and opportunities to scale successful tests across markets.

. Proactively bring new programmatic opportunities and POVs to Volvo based on changing consumer behavior, technology and the media landscape.