Key Responsibilities
Marketplace & Growth Operations
- Own core marketplace metrics including GMV, order volume, conversion rate, supply coverage, and fulfillment efficiency
- Balance demand and supply through city-level and category-level operational strategies
- Identify bottlenecks in the marketplace and drive solutions to improve liquidity and service quality
Buyer Operations (Demand Side)
- Drive buyer acquisition, activation, retention, and repeat purchase through lifecycle operations
- Design and execute user engagement strategies including onboarding, promotions, loyalty programs, and reactivation campaigns
- Optimize buyer conversion funnels in collaboration with Product and UX teams
- Analyze buyer behavior and cohorts to improve frequency, retention, and customer lifetime value
Seller Operations (Supply Side)
- Own seller onboarding, activation, and ongoing performance management
- Design scalable merchant enablement programs, including education, tooling, and incentive mechanisms
- Improve seller retention and service quality through performance tracking and operational optimization
- Partner with Category and Sales teams to expand supply depth and improve local coverage
Data & Cross-functional Collaboration
- Work closely with Data teams to define KPIs, dashboards, and reporting frameworks
- Use data insights to drive A/B testing, operational experiments, and continuous improvement
- Collaborate with Product teams to improve operational tools, workflows, and automation
- Align with Marketing, Finance, and Operations teams to ensure efficient execution of initiatives
Qualifications
- Bachelor's degree or above in Business, Economics, Data Analytics, or related fields
- 5+ years of experience in marketplace operations, growth, or strategy, preferably in local services, e-commerce, or on-demand platforms
- Strong analytical mindset with experience using data to drive operational decisions (SQL or analytics tools preferred)
- Proven experience managing both demand-side and supply-side operations
- Strong project management and cross-functional collaboration skills
Preferred Qualifications
- Experience working with city-level or regional operations models
- Familiarity with local services categories (food delivery, local retail, lifestyle or on-demand services)
- Experience in fast-growing, high-ambiguity environments
