Product Marketing Specialist, Software Ecosystem

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

The Razer Software Ecosystem connects over 150 million gamers to power phenomenal gaming experiences with cutting edge Razer hardware and software. In this role as the Product Marketing Specialist for the Razer Software Ecosystem, you will be responsible for creating and executing the marketing strategy and driving engagement across a global community of gamers.

Job Responsibilities

• Lead the Product Marketing for Razer Software products including Razer Chroma and Razer Synapse.

• Create positioning and communication strategy for Razer Software including advertising, events and public relations.

• Drive initiatives with Global Business Development teams to grow the Chroma RGB ecosystem through partnerships with game developers and hardware partners.

• Develop and implement marketing launch plans to align with product team objectives and set success metrics for marketing teams.

• Coordinate cross-company initiatives with a variety of stakeholders including Razer hardware, services, sales and global marketing teams.

• Seek and manage partner collaborations to grow the Chroma RGB ecosystem.

• Work closely with the Sales and Marketing teams to plan and develop integrated global marketing programs to drive user adoption and user engagement.

• Evaluate the effectiveness of each marketing campaign and refine execution plans.

• Responsible for managing the marketing budget and driving business goals.

Qualifications

• Minimum of a Bachelor's Degree in Marketing, Business, Communications or related field.

• 3-5 years of PC or Mobile Software experience in product marketing, marketing communications or GTM (go-to-market) planning.

• Strong English communication skills (both written and verbal). Chinese language skills are a plus.

• Curiosity and eagerness to learn about emerging marketing trends.

• Ability to adapt in a dynamic, fast-paced environment.

• Strong interest in tech products, electronics, and/or gaming.

• Game industry experience is an advantage.

Pre-Requisites :

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

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