Product Marketing Specialist

Job Description

The Content & Marketing team is seeking a self-motivated and creative individual to support our content and marketing initiatives. This role sits at the intersection of content, product marketing, and investments, focusing on driving investor engagement and revenue growth across our investment offerings. With numerous marketing campaigns planned for the year, we are looking for someone eager to contribute and have a working knowledge of the financial markets. You will lead the end-to-end marketing process, from strategy and development to performance analysis. If you're passionate about making complex financial concepts accessible, enjoy cross-functional collaboration, and thrive in a fast-paced environment, we want to hear from you.

Responsibilities

1. Marketing Communications & Initiative Management

Develop and implement targeted marketing initiatives across all asset classes to drive revenue growth, boost engagement, and increase monthly active users.

Manage full-cycle initiative execution, from strategy and planning to performance analysis.

Collaborate cross-functionally with Private Capital Markets, Product, Data, Design, Legal, and Compliance teams to ensure aligned messaging and timely delivery.

Measure initiative effectiveness and optimise strategies based on key metrics.

2. Marketing Execution

Ensure consistent and efficient execution of all investor communications through our customer engagement platform (Braze).

Create, test, and deploy various communication formats, including emails, push notifications, in-app messages, and content cards.

Implement A/B testing and audience segmentation to improve engagement and conversion.

Maintain a master calendar of all marketing initiatives and coordinate timing to avoid conflicts and maximise impact.

3. Content Development

Produce clear, compelling, and educational content that explains complex investment topics in an accessible way for high-net-worth audiences.

Work closely with subject matter experts to ensure the accuracy and relevance of all financial content.

4. Event & Project Management

Organise and execute investor events with issuer partners to drive engagement and conversion.

Manage end-to-end event logistics, including invitations, on-site execution, and post-event follow-up communications.

Lead special projects, such as company merchandise development, ensuring they align with the brand and support marketing goals.

Develop event-specific content and promotional materials for digital channels, including social media.

5. Compliance

Partner with Legal and Compliance to ensure all marketing materials meet regulatory standards for financial services communications.

Develop and follow robust approval workflows for all content types.

Establish and maintain control processes to ensure accuracy and consistency across all outbound communications.

Requirements

Bachelor's degree in Business, Marketing, Communications, Finance or a related field

Relevant work or project experience in marketing or content creation, preferably in financial services industry

Strong strategic thinking, with the ability to align day-to-day execution with broader business objectives

Excellent content writing skills, with a knack for explaining complex financial concepts in a clear, digestible manner

Understanding of financial markets, asset classes and investment products; exposure to private markets and alternative investments is a plus

Proficiency in marketing automation platforms (Braze experience preferred)

Strong analytical and problem-solving skills, with a data-driven mindset

Familiarity with financial regulations and compliance requirements related to marketing is a plus

Personal Attributes:

Highly organised with strong attention to detail

Clear and effective communicator across written and verbal formats

Strong project management skills, with the ability to manage multiple initiatives simultaneously

Collaborative team player who works well with cross-functional stakeholders

Skilled at prioritising tasks and managing time effectively in a fast-paced environment

Resourceful and solutions-oriented, with a proactive approach to problem solving

Creative thinker with a flair for developing engaging content and ideas

Due to limited capacity, we regret that only shortlisted candidates will be notified