Product Marketing Manager

The ideal candidate will have experience in digital advertising/monetization product management or marketing, and an understanding of the digital advertising/marketing industry. They should be comfortable contributing to cross-functional work to deliver results within a fast-paced environment. The Product Marketing Manager will be responsible for supporting go-to-market plans for client's solutions across our advertiser interfaces for all advertisers using our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products. The ideal candidate will have excellent cross-functional collaboration, analytical, and communication skills, as well as the ability to manage multiple concurrent projects and comfort with ambiguity.

Product Marketing Manager Responsibilities

● Support market assessment, quantitative analysis, qualitative feedback, to help represent the requirements of the market internally with Product Management and Engineering

● Deeply understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products

● Contribute to cross-functional projects across client that build new innovative solutions

● Support for selected products on go-to-market strategy and solutions by contributing to cross-functional work to develop client communications, product documentation, and positioning

● Contribute to successful go-to-market activations across multiple internal sales and partnerships teams to help craft effective messaging for a variety of audiences and internal go-to-market teams

● Support in various project needs for the Product marketing function as a whole

Minimum Qualifications

● [7+ years] professional experience in technology or internet technology, strategic marketing, product management, or management consulting

● Experience collaborating across cross-functional teams and enrolling the necessary leadership support to drive resolution in the context of competing perspectives

● Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues

● Organizational and people skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace

● Communication skills that are effective with technical, business, and external stakeholders

● Bachelor's degree in business, Marketing, Social Sciences or Creative discipline

Preferred Qualifications

● MBA or other relevant advanced degree

● Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches)

● Experience in project management

● Experience in go-to-market for products, incl. Sales enablement

● Experience in the advertising/marketing space with online media related products

Experience with Social Media clients would be an added advantage.

Note: No Visa Sponsorship required for this role

This role is only open Singapore Citizen's and PRs