About Us
We're building and growing a crypto product suite spanning both a wallet app and PancakeSwap (DEX). We're looking for a Product Marketing Manager who deeply understands both the wallet and DEX/trading space, and can drive growth strategy across these two connected but distinct user experiences — from wallet onboarding through on-chain trading activity.
Responsibilities
- Own go-to-market and growth strategy across both the wallet app and PancakeSwap, including cold-start acquisition for new surfaces, seed user cultivation (crypto-native users, KOCs, DeFi power users), and content ecosystem build-out
- Develop strategies that account for the different user journeys and mindsets between wallet users (onboarding, security, asset management) and DEX users (trading, liquidity provision, yield farming, swaps)
- Drive growth across Douyin, TikTok, X (Twitter), Telegram, and Discord — including KOL/KOC partnerships, content strategy, paid acquisition optimization, and community growth
- Plan and execute go-to-market campaigns around key milestones — wallet feature launches, PancakeSwap product updates (new pools, farms, IFOs, V3/V4 features, cross-chain expansion, etc.), token-related events, and airdrops
- Build and optimize growth funnels tailored to each product: wallet (download → wallet creation/import → first transaction → retention) and PancakeSwap (visit → connect wallet → first swap/LP action → repeat trading behavior)
- Own brand positioning and messaging that stays consistent across the wallet and DEX product lines, while tailoring tone to each audience — casual wallet users vs. active DeFi traders
- Continuously track competitor activity across both categories — wallets (MetaMask, OKX Wallet, imToken, Phantom, Trust Wallet, Rabby) and DEXs (Uniswap, Curve, Raydium, Aerodrome, etc.) — and translate findings into actionable positioning and growth strategies
- Design and run crypto-native growth incentive programs (trading competitions, LP incentives, airdrop quests, referral rewards, points systems), balancing growth impact with compliance risk
- Manage marketing budget and ROI, owning core growth metrics across both products (CAC, wallet activation rate, DEX trading volume, TVL growth, monthly active addresses, retention, etc.)
- Build and manage partnerships with exchanges, chain ecosystems, DeFi protocols, and liquidity partners to unlock co-marketing and ecosystem distribution opportunities
Requirements
Core Experience
- 3+ years in product marketing or growth marketing, with at least one complete 0-to-1 experience, ideally spanning both consumer wallet products and DeFi/trading products
- Proven growth track record on Douyin, TikTok, or similar short-video platforms, with concrete, verifiable results (follower growth, conversion rates, GMV, etc.)
- Deep, hands-on familiarity with both the wallet industry and DEX/DeFi trading space — you understand wallet mechanics (custodial vs. non-custodial, seed phrases, multi-chain support, gas fees) as well as DEX mechanics (AMM models, liquidity pools, concentrated liquidity/V3, impermanent loss, yield farming, IFOs)
- Prior experience marketing a crypto exchange, wallet product, DEX, or DeFi protocol strongly preferred; direct experience with PancakeSwap or a comparable AMM is a strong plus
Skills & Capabilities
- Fluent in crypto-native growth channels and culture (X/Twitter Spaces, Telegram communities, Discord, on-chain analytics platforms like Dune, DeFiLlama, etc.)
- Strong grasp of growth methodology (AARRR framework, growth hacking tactics) with the ability to adapt these frameworks across different product types and crypto's market cycles
- Comfortable managing marketing strategy for multiple, connected product surfaces simultaneously without losing brand consistency
- Data-fluent — comfortable reading on-chain metrics (TVL, trading volume, active addresses, LP activity) and translating them into growth decisions
- Excellent storytelling and content instincts — able to make both a security-focused wallet product and a technically dense DEX product feel simple and shareable
- Strong cross-functional collaboration skills — able to work closely with product, engineering, operations, compliance, and community teams across both workstreams
- Sharp awareness of crypto's regulatory sensitivities and volatile market sentiment (bull/bear cycles), with the ability to adjust marketing tactics accordingly
Nice to Have
- Growth experience in overseas markets (Southeast Asia, LatAm, or Western markets)
- Direct hands-on experience trading, providing liquidity, or farming on PancakeSwap or a similar AMM
- Familiarity with compliance red lines specific to crypto marketing (e.g. avoiding price/ROI implications, token promotion regulations)
- A track record of independently planning and executing airdrop, trading competition, or LP incentive campaigns with a full growth loop
- An active, credible presence in Web3 as a real user — genuine on-chain activity and community relationships in the space
What We Offer
- A founding/core team seat with direct influence on growth strategy across the full product suite
- Competitive salary + equity/token incentives (details discussed individually)
- A flat, fast-moving team with short decision cycles
