Product Marketing Manager

Our client is an established and growing brand within the premium consumer space, known for its strong product innovation and design-led offerings. With a well-established presence in Singapore, the business operates across both retail and distribution channels, and is focused on driving continued growth through strategic product and marketing initiatives.

Role Profile

Reporting to senior leadership, the Product Marketing Manager will be responsible for driving product strategy, go-to-market execution, and overall marketing performance across multiple product categories. This role requires a balance of strategic thinking and hands-on execution, working closely with cross-functional teams to deliver business growth.

About the Role

• Lead product strategy and lifecycle management, including positioning, pricing, and portfolio development
• Develop and execute integrated marketing strategies across offline and digital channels
• Drive new product launches, including go-to-market planning, execution, and post-launch evaluation
• Manage PSI planning, including sales forecasting, inventory management, and pricing to achieve target margins
• Oversee marketing budget allocation and optimise spend across campaigns and channels
• Drive brand visibility through visual merchandising, showroom initiatives, and consumer engagement activities
• Collaborate with internal teams and external partners on campaign execution, analytics, compliance, and product training

About You

• Degree in Business, Marketing, or related field, with 10+ years of experience in product marketing or product management, preferably within consumer, lifestyle, or home-related products (premium segment exposure is a plus)
• Strong experience in product strategy, lifecycle management, and go-to-market execution
• Commercially driven with strong analytical skills, including pricing, forecasting, and budget management
• Effective communicator with the ability to work across cross-functional teams and stakeholders