We at Pine Labs are looking for those who share our core belief - Every Day is Game day. We bring our best selves to work each day to realize our mission of enriching the world through the power of digital commerce and financial services.
Role Purpose
As the Senior Product Marketing Manager – Go-to-Market & Product Growth, you will own the regional product marketing strategy, working across Product, Sales, Brand, Communications, Partnerships, and Leadership. You will define differentiated product positioning, lead integrated go-to-market programs, build category leadership, elevate executive visibility, and drive product adoption and commercial growth.
This is a high-impact role for someone who enjoys building markets, shaping narratives, and turning strategy into execution.
Responsibilities we entrust you with:
1. Product Positioning & Go-to-Market
- Develop product positioning, messaging frameworks, and value propositions for Pine Labs enterprise payment and commerce solutions.
- Lead end-to-end go-to-market strategy and execution for new products, features, and regional launches.
- Translate customer, market, and competitive insights into differentiated product narratives.
- Partner closely with Product teams to shape launch strategies and accelerate adoption.
2. Category Leadership & Market Visibility
- Develop and execute integrated marketing programs across brand, PR, content, digital, events, partner marketing, and performance marketing to build category leadership and product awareness.
- Partner with Brand, Communications, and Performance Marketing teams to deliver campaigns that strengthen market perception and drive measurable business outcomes.
- Build executive visibility through speaking engagements, industry forums, media opportunities, analyst engagement, awards, and high-impact thought leadership content.
3. Sales & Partner Enablement
- Create sales and partner enablement assets—including enterprise presentations, messaging guides, one-pagers, battle cards, FAQs, case studies, and customer success stories—to support customer conversations and commercial growth.
4. Cross-functional Leadership & Agency Management
- Collaborate across Product, Sales, Brand, Communications, Design, Customer Success, and country teams to deliver consistent regional execution while adapting messaging, campaigns, and launches to local market dynamics, merchant behaviour, and cultural nuances.
- Manage external agencies across PR, creative, digital, SEO, account-based marketing (ABM), events, and customer advocacy, ensuring high-quality execution and measurable outcomes.
- Drive alignment across multiple stakeholders to ensure marketing programs are delivered with speed, quality, and business impact.
What matters in this role:
- 5–7 years of experience in B2B Product Marketing with expertise in product positioning, messaging, go-to-market strategy, product launches, sales enablement, customer advocacy, and market research.
- Fintech experience is strongly preferred, particularly in payments, payment gateways, merchant acquiring, SaaS, or enterprise technology.
- Proven success building awareness and adoption for emerging products, taking them from launch to market scale.
- Experience launching B2B products that drive merchant activation, adoption, and commercial growth.
- Strong understanding of integrated marketing across content, PR, digital, events, SEO, performance marketing, and account-based marketing.
- Experience managing agencies across creative, PR, digital, SEO, events, and customer advocacy.
- Excellent written and verbal communication skills in English; Mandarin is an advantage.
- Strong experience developing messaging frameworks, executive presentations, press releases, agency briefs, thought leadership content, enterprise sales collateral, and customer-facing narratives.
- Exceptional stakeholder management skills with the ability to influence senior leadership and collaborate effectively across Product, Sales, Marketing, and external partners.
- Experience working across Southeast Asia and collaborating with global teams across multiple time zones is preferred.
- Self-driven, highly organised, curious, and comfortable managing multiple priorities in a fast-paced, ambiguous environment.
- You have a deep understanding of Southeast Asian commerce, particularly Singapore and Malaysia. You should be naturally curious about how consumers shop, how merchants across different industries like retail, hospitality etc grow their businesses, how payment preferences differ across markets, and how local cultural moments—from festive seasons and retail events to dining and lifestyle trends—shape purchasing behaviour. These insights should inform product positioning, go-to-market strategies, and marketing programs that resonate locally while scaling regionally.
What we Value in Our people
- You take the shot: You Decide Fast and You Deliver Right
- You are the CEO of what you do: you show ownership and make things happen
- You own tomorrow: by building solutions for the clients and doing the right thing
- You sign your work like an artist: You seek to learn and take pride in the work you do
