This is a contract role ending in early February 2027.
The Marketing Manager leads product marketing strategy to drive product adoption, engagement, and growth across markets. This role translates market and user insights into clear positioning, go-to-market plans, and scalable marketing initiatives, partnering closely with product, regional, and cross-functional teams.
Responsibilities
- Lead go-to-market planning and execution for new products and features, including launches and growth initiatives.
- Serve as the subject matter expert for assigned products or features, providing market analysis, competitive insights, and industry trend perspectives.
- Define product positioning, value propositions, and messaging for different audiences and markets.
- Develop and execute cross-channel marketing strategies, content frameworks, and medium- to large-scale campaigns.
- Identify, track, and analyze key product and marketing metrics to evaluate market opportunity and campaign performance.
- Incorporate user insights and research into product development, marketing strategy, and user experience improvements.
- Partner with cross-functional teams to plan priorities, align stakeholders, and ensure consistent execution across regions.
Requirements
- 7+ years of experience in product marketing or a closely related marketing role.
- Proven ability to lead multi-market initiatives, aligning regional needs with global product roadmaps.
- Experience managing end-to-end growth experiments, coordinating execution across local and central teams.
- Strong background in marketing planning and operations, including budget consolidation and goal-setting support.
- Excellent cross-functional and stakeholder management skills, with the ability to influence senior leaders across regions and time zones.
- Hands-on knowledge of lifecycle marketing, including retention, churn prevention, and CRM tools.
