Product Marketing Manager (AI & Security Solutions)

Job Summary

We are looking for a strategic and execution-oriented Product Marketing Manager (PMM) to support the positioning, messaging, and go-to-market strategy for our SaaS and AI-enabled products and solutions. In this role, you will deeply understand our customers, market, products, and emerging AI capabilities, and translate that insight into compelling narratives that drive adoption, retention, and recurring revenue. As the first PMM in this newly centralized function, you will design the blueprints for how Landi launches and manages its SaaS and AI-powered solutions globally.

You will work cross-functionally with Product, Sales, Finance, Legal, Communication and Operations to ensure our solutions deliver clear value at every stage of the customer lifecycle.

The Product Marketing Manager has the responsibility to define and support product positioning, messaging and value proposition of our SaaS and AI-enabled offerings. As the Product Marketing Manager in Landi Central the role will be to define go-to-market strategy for new solution launches, features, AI capabilities and external partners integration. He/She will conduct market, competitive and customer research to inform messaging and roadmap decisions, with particular attention to AI use cases, customer value, adoption barriers and evolving market trends.

Responsibilities

• Build value propositions per segment, market and vertical

• Cooperate with Product Management to influence product direction and prioritize customer needs

• Own the Pricing and Packaging lifecycle Collaborate with Finance and Product to define the subscription models that balance market competitiveness with high-margin SaaS profitability.

• Enable Sales teams with sales decks, battle cards, demos, pricing narratives and training - and go further than materials: actively push and animate the sales organization around the story through field engagement, deal support, and regular pipeline-facing touchpoints

• Define and maintain the commercial structure of solutions portfolio (SKU, software bundles, service packages, options and add-ons)

• Assist in RFP/RFI responses and design tailored commercial offers if required

• Shape and execute go-to-market strategies

• Collaborate with Communication team on campaigns that drive pipeline, conversion, retention and expansion

• Support customer lifecycle marketing including onboarding, adoption, retention, upsell & cross-sell initiatives

• Gather and synthesize customer feedback to improve product-market fit and messaging

• Conduct market analysis and competitive intelligence to ensure SaaS profitability

• Own product marketing for AI-enabled features and solutions, translating AI capabilities into clear customer use cases, business outcomes and differentiated value propositions

• Partner with Product, Engineering and relevant AI/technology teams to understand AI capabilities, limitations, roadmap and customer requirements, and bring market insights into product planning

• Develop go-to-market strategies for AI-powered product launches, including target segments, use cases, positioning, messaging, launch plans, adoption programs and success metrics

• Conduct AI market, competitor and technology trend analysis to identify emerging customer needs, whitespace opportunities and differentiation for Landi's solutions

• Create AI-focused sales enablement materials such as solution narratives, use-case decks, demos, battle cards, FAQs and objection-handling guides to support customer conversations

• Support customer education and adoption of AI capabilities by communicating practical use cases, expected business value and responsible-use considerations in clear, non-technical language

• Work with Legal, Security and Product teams to ensure AI-related product messaging and go-to-market materials accurately reflect data privacy, security, governance and responsible AI considerations

• Establish and track key performance indicators for AI solution launches, including awareness, adoption, usage, conversion, customer feedback and commercial impact, and use insights to refine positioning and GTM strategy

Qualifications

• Master's degree in marketing, Business, or a related field

• At least 4-7 years of experience in product marketing or related roles within a SaaS or B2B software environment

• Proven track record marketing AI-enabled or intelligent-automation solutions in a B2B/B2B2C SaaS environment, with direct, hands-on involvement in getting deals across the line

• A track record of pushing and animating a sales organization around a story - in the field with reps and prospects, not just producing collateral from behind a desk

• Entrepreneurial, high-energy operator profile: comfortable building a function and a narrative from a near-blank page

• Strong understanding of SaaS business models, pricing, packaging and customer lifecycles

• Experience launching SaaS products and features to market

• Ability to simplify complex technical concepts into clear customer value

• Proven cross-functional collaboration skills

• Excellent written, verbal, and presentation skills

• Experience in Atlassian products (JIRA/Confluence) is a plus

• Strong understanding of AI/GenAI concepts and the ability to translate technical capabilities into customer-centric business value hands-on technical development experience is not required

• Experience marketing AI-enabled, data-driven or automation products in a B2B environment is highly desirable

• Familiarity with responsible AI, data privacy, security and AI governance considerations is an advantage

• Not required: a payments-hardware, POS-device, or terminal-manufacturing marketing background - this is a software/AI/solutions positioning role, not a hardware product marketing role

Preferred skills

• Experience in B2B SaaS, familiar with Telecom and/or Payment, FinTech or Financial Services industries

• Experience with competitive intelligence and win/loss analysis