Product Marketing Manager (AI SaaS / Developer Platform)
About Us
We are representing a next-generation AI Infrastructure SaaS Platform that helps businesses and developers seamlessly integrate, manage, and optimize multiple Large Language Models (LLMs) through a unified AI Token Gateway Management Platform.
The Role
This role sits at the intersection of Product, Growth, Developer Relations, and Community. You will own product positioning, go-to-market execution, and product-led growth initiatives while helping us build strong engagement with both enterprise customers and developer communities worldwide.
If you enjoy turning complex technical concepts into compelling stories, launching products, growing user adoption, and working closely with developers, we'd love to hear from you.
What You'll Do
Product Positioning & Messaging
- Develop compelling product positioning and messaging for our AI infrastructure platform.
- Translate complex technical capabilities into clear business value propositions.
- Create tailored messaging for:
- Enterprise customers (FinOps, governance, scalability, security, ROI)
- Developers and startups (developer experience, flexibility, speed, cost optimization)
- Partner closely with Product, Engineering, and Leadership teams to refine product narratives and market positioning.
Product-Led Growth (PLG) & Go-to-Market
- Own and execute end-to-end GTM strategies for new product launches and feature releases.
- Drive user acquisition, activation, onboarding, retention, and conversion through PLG initiatives.
- Analyze user behavior, growth metrics, and conversion funnels to optimize performance.
- Launch and promote products across global developer ecosystems including Product Hunt, GitHub, Hacker News, Reddit, Discord, and other relevant communities.
Content, Website & Digital Growth
- Manage and optimize company websites using Webflow, WordPress, or similar platforms.
- Improve SEO performance, landing page conversion, and user journeys.
- Create high-impact content including:
- Website copy
- Product documentation
- User onboarding materials
- Interactive demos
- Video tutorials
- Case studies
- ROI calculators
- Ensure consistent messaging across all customer touchpoints.
Community & Ecosystem Building
- Act as a product advocate within AI and developer communities.
- Gather customer insights and feedback to influence product improvements.
- Identify and coordinate participation in global AI conferences, developer events, and industry exhibitions.
Market Research & Competitive Intelligence
- Monitor trends across AI, LLMs, API infrastructure, DevTools, cloud optimization, and FinOps.
- Conduct competitive analysis and identify market opportunities.
- Provide customer and market insights to influence product strategy and roadmap decisions.
Requirements
- 3+ years of experience in Product Marketing, Growth Marketing, Developer Marketing, or Technical Marketing.
- Experience within B2B SaaS, AI, DevTools, API platforms, cloud infrastructure, or related technology sectors.
- Strong understanding of Product-Led Growth (PLG) and SaaS growth funnels.
Preferred Qualifications
- Knowledge of AI/LLM ecosystems, API architectures, developer platforms, or cloud cost optimization.
- Experience launching or scaling developer-focused products.
- Proven success driving growth through SEO, content marketing, developer communities, Product Hunt launches, or PLG strategies.
- Familiarity with Webflow, WordPress, Google Analytics, Mixpanel, HubSpot, or similar marketing and analytics tools.
Regret to inform that only shortlisted candidates will be notified.
www.dadaconsultants.com
EA Registration Number: R1878287
Business Registration Number: 201735941W.
