Product Marketing Manager

Responsibilities:

• Act as a subject-matter expert on assigned products/features and provide insights to guide product development.
• Conduct market analysis, synthesize user insights, and assess product opportunities and market size.
• Lead the development of marketing plans, defining target audiences, positioning, and messaging strategies.
• Build and manage frameworks for product marketing content across multiple channels.
• Create and publish marketing assets, ensuring alignment with brand voice and product objectives.
• Drive medium- to large-scale integrated campaigns, optimize performance, and ensure alignment with team OKRs.
• Lead go-to-market execution for new products and features, including messaging, communications, and enablement.
• Partner with research teams to scope and guide user studies to inform product and marketing strategies.
• Collaborate with internal teams to improve user