This role is responsible for planning and implementation of action plans for air conditioning and online business to ensure achievement of business goals, for Singapore market.
Role Responsibilities
- Establish overall business strategy for air conditioning department
- Positive contribution towards the achievement of business KPIs:
- Sales revenue and profit target
- Handle product roadmaps and lifecycle, pricing and island-wide promotion
- Manage 3-month sales / P&L forecasting, expenses plan and promoter incentives
- Responsible for ensuring detailed P&L management
- Allocation of marketing expenses, sales allowance to cross functional teams according to business needs
- Analyze competitive landscape and conducting regular competitor product benchmarking to increase market leadership
- Planning with various functional teams (Sales / Marcom / Retail) to ensure on-time and smooth execution of campaigns
- Work closely with Key Account Managers on pricing, promotion and demand planning for both B2B & B2C
- Work closely with SCM manager to ensure accurate sell-in/out forecast, healthy channel WOS and manage aging inventory
- Product launch planning and execution (trade and media partners)
- Confidently deliver product presentations to media and trade partners
- Application of product certification (Energy labelling, Short Range Device, Safety Mark)
- Closely manage external service vendor to ensure top notch service level provided for end consumer
- Contact point in aircon department for any service-related matters, providing appropriate advice for service-related matters
- Any other Ad Hoc duties and reporting
Skills And Qualifications
- Minimum Bachelor's degree, preferably in Business Management / Marketing
- Has no less than 5 years of experience of marketing / product management / business, within Air Conditioning / Air Solutions / HVAC product segment
- Competent in presentation skills (Powerpoint) and data analysis (Excel)
- Commercial savviness and acumen
- Good business planning, project management and execution skills
- Good communication, presentation and interpersonal skills
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