We are seeking for a Product Market Manager - APAC to drive growth by bridging market needs, product strategy, and go-to-market execution across APAC.
This role acts as the market and application expert, translating customer challenges into product requirements and solution concepts, while influencing the global roadmap. At the same time, it serves as the APAC product expert, ensuring a competitive and complete portfolio aligned with regional demand.
Working closely with sales, engineering, and marketing teams, enabling stronger customer engagement, increased design-ins, and sustainable business growth.
KEYRESPONSIBILITIES
Market & Product Strategy (Upstream)
- Act as the Product Market Expert for assigned country and verticals.
- Analyze market trends, competitive landscape, industry developments, andemerging applications.
- Identify unmet customer needs and translate them into clear product andsolution requirements.
- Drive application understanding (inspection tasks, performance bottlenecks, integration challenges).
- Provide structured input to APAC Marketing Management for road map planning and customization priorities.
Solution Development
- Identify and define application-focused solution concepts in collaboration with APAC solution teams.
- Facilitate alignment between sales, application engineers, and APAC/HQ for complex opportunities.
- Support definition of application-based solutions (camera + lens +lighting + software)
- Identify recurring customer challenges that can be standardized into scalable solutions.
Product Expert
- Act as the main APAC interface for the assigned multiple products portfolios.
- Consolidate market feedback across APAC with good understanding of customer needs and market changes.
- Identify portfolio gaps and improve product completeness.
- Influence HQ roadmap and product development priorities.
- Support regional product positioning and growth initiatives.
- Act as product expert for internal teams and key projects.
3rd Party Products Portfolio Management
- Act as key interface between local teams, suppliers, and HQ to ensurealignment and execution
- Develop and manage the 3rd-party portfolio aligned with market needs.
- Oversee supplier selection and management, including strategic sourcing,contract negotiations, NDAs, and key pricing agreements
- Drive portfolio performance by optimizing pricing, margins, and product positioning across markets
- Ensure operational excellence: stable supply, system setup, product documentation, content input for marketing and sales materials, training support, and resolution of product-related issues.
Go-to-Market & Sales Enablement (Downstream)
- Define product positioning and target applications
- Support sales with product knowledge and value messaging
- Participate in key customer discussions and workshops
- Collaborate with marketing communications on campaigns, content, andevents.
- Track performance of launches and provide feedback for optimization.
REQUIREMENT
- Bachelor's degree in a technical field (e.g. science, technology, engineering)or equivalent.
- More than 5 years working experience in product marketing, sales, or application engineer. Preferably with experience in Market Intelligence, Competitive Intelligence and/or Business Intelligence.
- Working experience in machine vision or similar industry (e.g., computer vision, factory automation, robotics) is a strong plus
- Strong initiative, problem-solving ability, and sense of ownership
- Excellent project management and organizational skills- Ability to manage multiple projects and meet deadlines.
- Proven ability to build relationships with internal and external stakeholders
- Strong communication skills and analytical skills
- Good teamwork skills, especially in multi-cultural teams
- Fluent in spoken and written English is a must and some knowledge of Korea/Japanese/Chinese will be advantage
- Proficiency in Microsoft Office tools
