Job Summary
Product Manager / Sr Product Manager - defines product vision, strategy, and roadmap, execution. Ensures our product portfolio meets and evolves with customer needs andbusiness goals. He / she acts as a bridge between various teams such as operations, kitchen team, marketing, and other business teams to ensure seamless collaboration and execution in F&B product changes to fit business needs.
Key Responsibilities
- Drive product innovation and business-planning processes with cross-functional teams. Lead continuous product innovation for core and LTO products, from pilot tests to system-wide roll out.
- Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch
- Lead product launches - plan and execute product launches, work with marketing and sales teams to ensure successful product adoption and GTM communications
- Translate product strategy into detailed requirements for prototyping and final development with R&D and operations team
- Assist to create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI forecasts
- Analyze customer needs, current market trends, and potential new product initiatives with detail analysis based on customer research, ROI analysis, operational needs / capabilities.
- Assess current competitor offerings and seek opportunities for differentiation against business mission, operational needs / capabilities.
- Analyze product performance data, gather customer feedback, utilize data and insights to inform product decisions and improvements.
Required skills and qualifications
- Experience working in a dynamic and entrepreneurial product management role
- Proven success in overseeing all elements of the product development lifecycle
- High effectiveness in collaborating with cross-functional teams
- Experience in delivering pilots to fine tune products / marketing strategies
- Ability to analyze data, understand market trends, and make data-driven decisions.
- Ability to understand the evolving landscape of Chinese cuisine, define a clear product vision and strategy, aligning it with business goals.
- Ability to solve problems that arise during the product development lifecycle.
Preferred experience:
- Bachelor's degree (or equivalent) in product design / marketing / business management
- Experience working in FMCG / consumer brands / F&B in product development
