Key Responsibilities
- Responsible for the execution of Home Appliance Solution category
- Product management of Home Appliance products.
- Develop product roadmap strategy, sales and marketing activities in consensus with HQ
- Lead the execution of product strategy and develop new initiatives to win market share and achievebusiness targets
- Ensure successful new product launches and review the pillars supported by effective 360 plans(PR, media, social media & digital, forecast, events and CRM, sell-out tracking and the product display in the points-of-sale)
- Develop strong understanding of assigned product category by conducting market trend analysis.
- Plan and execute impactful and timely promotions to improve sell out.
- Manage gift redemption program by forecasting and procuring gifts and working closely withredemption center to ensure adequate inventory.
- Ensure accuracy in forecasting demand based on market trends and past sell out progress.
- Ensure accurate and obtain timely approval for sale programs.
- Manage advertising and promotion expense for Home Appliances.
- Build productive working relationship with all stakeholders (Trade Marketing, Demand Planner,Customer Service, and Finance team) to manage day to day operations smoothly and efficiently.
- Collaborate with Corporate Marketing to ensure all ATL & BTL collaterals, POSM, samplesmeant for the launch are well-prepared and delivered accordingly for maximum launch impact.
- Collaborate with trade-marketing to ensure in-store concepts and activities are well preparedand executed.
- Ensure visual merchandising are executed according with brand guidelines and that POSMs aredeveloped in timely basis in conjunction with promotion.
- Any other Ad Hoc duties and reporting
Requirements & Qualifications
- Minimum Bachelor's Degree, preferably in Business Management / Marketing or related field.
- Minimum 5 years of Experience in product management/marketing/business.
- Proven experience as a Product Manager or similar role.
- Ability to analyze data and make data-driven decisions.
- Ability to work independently and effectively in global and virtual teams.
- Good communication, presentation and interpersonal skills.
- Proficient in Microsoft Office (Excel, PowerPoint)
- Good proven track of Sales & Marketing
Key Competencies
- Strategic Thinking
- Customer focus
- Decision-making and accountability
