Meta is seeking a Product Incubation Specialist for our market in Vietnam. If you're a highly motivated self-starter with a bias for action, a passion for experimentation, and want to shape the next generation of products that help millions of businesses grow, we would be excited to hear from you.
This role will primarily focus on driving adoption and iteration of our emerging AI capabilities for small and medium-sized businesses in Vietnam. The ideal candidate has demonstrated experience bringing new products to market, preferably with a track record of testing, iterating, and scaling innovative solutions. The role requires uncovering market opportunities, testing product-market fit, and working closely with Product and Engineering teams to turn real-world insights into product innovation. Additionally, this role will involve discovering unmet market needs and partnering with cross-functional teams to develop and launch new AI solutions.
Responsibilities
- Drive client engagements and deliver consultative go-to-market support-understanding business needs, leading pitches, and tailoring product solutions that drive adoption and measurable results
- Support business development by identifying market opportunities, building relationships with key stakeholders, and driving early adoption of new features through validated use cases
- Champion the voice of the market internally-synthesizing client feedback, identifying feature gaps, and advocating for product improvements
- Partner with Product and Engineering teams to test, iterate, and refine new product capabilities based on market feedback and user behavior
- Develop and execute go-to-market strategies for new solutions, including experimentation frameworks, pilot programs, and scalable playbooks for launching new products
- Measure and communicate product adoption, engagement, and impact to drive continuous improvement
Minimum Qualifications
- 5+ years of experience in product innovation, go-to-market, business development, or a similar role focused on bringing new products to market
- Experience working cross-functionally with Product, Engineering, and other teams to influence product direction
- Analytical and problem-solving skills with the ability to translate data into actionable insights
- Demonstrated ability to operate autonomously, think critically, and drive initiatives from concept to execution
- Executive presence and ability to communicate value propositions to a variety of stakeholders
- Bachelor's degree
- Business fluency in English and Vietnamese is essential as the role will be working closely and communicating with stakeholders whose usual business languages are English and Vietnamese
Preferred Qualifications
- Proven track record of launching or scaling early-stage products or features
- Experience running pilots, experiments, or beta programs to validate product-market fit
- Background working closely with Product teams on roadmap development
- Embraces ambiguity and a bias toward experimentation and iteration
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
