Duties
- Ability to utilise customer insight and data to translate into marketing strategy and drive quality leads generation.
- Ensure thoughtful customer and employee journeys, leveraging data-driven operating models and design thinking to re-imagine top funnel awareness and engagements.
- Enthusiastic about creating joyful user experiences, design and implement thoughtful customer engagements.
- Drive ideation across team and utilize Martech tools to optimize the digital journeys across all digital channels.
- Supports implementation of digital initiatives ensuring delivery meets business objectives.
- Be the overall coordinator and manage end to end of product digital campaigns, monitor campaigns post launch and implement improvements from learnings.
- Collaboratively work with stakeholders to identify and define campaign use cases.
- Ability to articulate product propositions to briefs to internal stakeholders.
- Responsible for monthly reporting, maintain reports and support creating PowerPoint presentation decks.
- Has an appreciation of risk management and regulatory compliance.
- Exhibit a high degree of ownership and accountability.
Requirements
- University graduate or diploma holder
- A minimum of 2-3 years of experience in financial services, fintech or banking industry
- Good organizational and project management skills
- Resourceful, creative, and independent
- Possess good analytical and design thinking skills
- Proficient in Excel, Power Point, Word, etc.
Rupa Kankariya EA License No. 02C3423 Personnel Registration No. R1441955
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