Responsibilities
We are seeking a highly skilled Principal Software Engineer with expertise in Ad Platforms to design, build, and optimize advertising technology solutions that power scalable, data-driven digital media products. The ideal candidate has strong full-stack development experience, knowledge of advertising ecosystems (programmatic, DSPs, SSPs, ad servers, etc.), and a passion for building performance systems that drive measurable business outcomes.
Key Responsibilities
Development & Engineering
- Design, develop, and maintain full-stack applications for ad delivery, targeting, reporting, and optimization.
- Build scalable APIs and services to integrate with ad servers, DSPs, SSPs, and data providers.
- Develop and maintain web-based dashboards, campaign management tools, and analytics platforms.
- Analyze, troubleshoot, and optimize ad solutions for efficiency and performance.
AdTech-Specific
- Implement and optimize ad serving logic, bidding algorithms, and header bidding solutions.
- Work with client- and server-side integrations (e.g., Prebid, Google Ad Manager, OpenRTB).
- Build audience segmentation, targeting, and personalization systems leveraging first-party and third-party data.
- Implement tracking, measurement, and attribution frameworks across platforms.
Collaboration
- Partner with product managers, data scientists, and ad operations teams to define requirements and deliver solutions.
- Work closely with DevOps teams to ensure secure, reliable, and scalable deployments.
- Collaborate with analytics teams to surface actionable insights via reporting dashboards.
Qualifications
- BSc in Computer Science or related field
- 5+ years of experience as a Full-Stack Developer
- Strong knowledge of JavaScript, modern front-end technologies, and frameworks (React, Vue, or Svelte)
- Proficiency in Clean Code principles, Design Patterns, Unit Testing, and version control (GIT)
- Experience with performance optimization, cross-browser compatibility, debugging, and problem-solving
- Familiarity with CMS platforms (Strapi, Drupal, WordPress)
- Knowledge of HTML5, CSS3/Sass, JavaScript, AJAX, jQuery, XML, JSON
- Understanding of Agile methodologies and API architectures (REST, RPC)
- Exposure to AdTech tools, web analytics integration, ad serving, pixel implementation, retargeting, mobile, and video
- Strong collaboration skills, with experience in code reviews and architectural discussions
- Excellent communication, analytical, and multitasking abilities
- Proactive, dynamic, and results-driven team player
- Committed to staying updated with emerging technologies
