Company Description
Guerlain is the Parisian Alchemist that pursues an infinite quest for wonder of senses and crafts artistic beauty from nature, since 1828.
Singapore local market is recruiting a Public Relation intern to be responsible for the implementation of PR & Media related marketing activities in Singapore.
Job Description
MAIN TASKS AND RESPONSIBILITIES
SEEDING & PRESS RELEASE
- Work hand in hand with PR Executive on the seeding strategy to influencers and medias to increase Guerlain's awareness. Executing all seeding deliverables for new launches, campaigns/ festivals with internal PR team for Local Market.
- Ensure all seeding quantities and inventories are available in a timely manner.
- Adapt and disseminate Press Releases, pitch targeted stories and send gifts to build robust relationship with key media/ KOL contacts.
- Support retailers communication in regards to new assets, creatives request and information on short copywriting (when needed).
EVENT MANAGEMENT
- Source, plan and liaise with third party suppliers (i.e. floral, F&B, activity vendors) for the execution of PR events.
- Manage the preparation of logistic arrangement for PR events including set-up, gifts arrangement with AOG (Art of Gifting), RSVP list and follow-up post-event contacts.
- Assist in planning, coordinating, executing events i.e. key launches/ trade/ in-store events for Media/ KOL or involving media front (e-symposium).
- Organize media / KOL interviews with internal spokespersons in HQ
ADMIN SUPPORT AND MONTHLY REPORTS
- Monitor media coverages for every activation.
- Submit monthly PR clippings and weekly newsletter to regional
- Weekly internal report to measure effectiveness of media/ KOL engaged, organic coverage, gift tracking.
- Competitor analysis: Always be at the top of the game! Check out which media/ KOL that are relevant with high influencing power engaged by competitor brand.
- Connect to each media and KOL on a regular basis to understand their upcoming interest on coverage (Editorial) and propose relevant advertorial (on key launches)
- Admin support: Ensure smooth delivery for seeding, arrange meetings with key KOL and Media, support internal marketing team with proper documentation for any inventory orders/ gift tracking, events flow and rundown, extra support in events when needed.
Qualifications
- Internship Duration: Jan June 2026
- University students who is passionate for luxury beauty Brand exposure and proud to be the ambassador of the brand to nurture Guerlain DNA, Heritage and be at the in-depth level of PR and Marketing.
- Appreciate and explore creativity in the world of luxury universe.
- Possess teamwork, independent, high-motivated and high-performing in tight deadlines.
- See the positive light in any situation, be a motivator and able to speak for the brand.
