PR, Influencer & Brand Partnerships Manager (6-Month Maternity Cover)

PR, INFLUENCER & BRAND PARTNERSHIPS MANAGER

Department: Marketing

Reports to: Global Head of Marketing

Location: Hybrid/Remote options available, must be based within Asia time zone

Employment Type: Part-Time

ABOUT THE ROLE

We are seeking a PR, Influencer & Brand Partnerships Manager to lead our integrated communications strategy across earned media, influencer collaborations, strategic partnerships, and corporate reputation management. This senior role requires a strategic thinker who can elevate brand positioning while driving measurable results through sophisticated PR campaigns, high-impact KOL collaborations, and credibility-building partnerships.

As the communications architect for The Luxe Nomad, you will craft compelling narratives, secure tier-1 media coverage, manage our brand and corporate voice, and build influential relationships that strengthen brand authority and drive qualified customer acquisition. You will lead a dynamic team, set communications standards, and serve as the guardian of our brand reputation across all channels.

KEY RESPONSIBILITIES

STRATEGIC PR & EARNED MEDIA (40%)

Media Relations & Press Office:

• Develop and execute comprehensive PR strategy to achieve brand awareness objectives and support sales activation
• Build and maintain relationships with tier-1 journalists, editors, and media influencers across target publications
• Serve as primary press office contact, managing all media inquiries, interview requests, and press opportunities with PR team
• Pitch compelling stories, secure high-quality editorial coverage, and coordinate media visits/FAM trips
• Create press materials optimized for AI/LLM discoverability
• Manage media monitoring, track share of voice, sentiment and analyze competitive media landscape
• Manage press release calendar and ensure consistent brand narrative across all announcements

Awards Program Development:

• Research and identify relevant industry awards
• Develop annual awards calendar tracking submission deadlines, eligibility criteria, and strategic priorities
• Build compelling award submissions showcasing company achievements, innovation, and market leadership
• Coordinate cross-functional input for award applications
• Manage award entry process with Marketing Managers including writing submissions, gathering supporting materials, and meeting deadlines
• Maximize PR and marketing value from award wins through press releases, media outreach, property listings and marketing collateral

Corporate Communications:

• Manage corporate narrative around business milestones and strategic initiatives to support M&A strategy
• Develop talking points and briefing materials for executive interviews and speaking engagements
• Ensure consistent corporate messaging across all stakeholder groups

Crisis Communications:

• Serve as primary crisis communications lead, managing sensitive issues and protecting brand reputation
• Create holding statements, Q&As, and reactive statements for potential crisis scenarios
• Participate in cross-functional response during crisis situations
• Participate in post-crisis analysis and implement learnings

INFLUENCER MARKETING & KOL PARTNERSHIPS (40%)

KOL Strategy & Management:

• Design and execute influencer marketing strategy aligned with brand positioning and commercial objectives
• Identify, vet, and recruit high-quality KOLs across target markets and audience segments managing KOL team
• Negotiate partnership terms, manage contracts, and ensure deliverable compliance
• Brief creators on brand guidelines, campaign objectives, and content expectations
• Track influencer performance metrics (reach, impressions, engagement, conversions, EMV) and optimise ROI
• Build long-term relationships and affiliate program
• Manage influencer hosting logistics including accommodation, experiences, and content creation

Content & Campaign Collaboration:

• Collaborate with creative team to develop campaign concepts that leverage influencer partnerships
• Ensure influencer content aligns with brand voice and positioning requirements
• Coordinate content approval workflows and usage rights management
• Repurpose influencer content across owned channels to maximize asset value
• Monitor influencer sentiment and brand advocacy across social platforms.

BRAND PARTNERSHIPS & STRATEGIC ALLIANCES (10%)

• Identify and develop strategic partnerships that strengthen brand positioning and credibility
• Negotiate co-marketing agreements and cross-promotional opportunities
• Manage partnership activations from concept through execution and measurement
• Cultivate relationships with complementary luxury brands
• Coordinate joint press releases, events, and collaborative campaigns
• Track partnership performance and ROI to inform future collaboration strategy

LINKEDIN (5%)

• Own LinkedIn strategy and content calendar with PR team to build thought leadership and B2B presence
• Craft executive posts for leadership team
• Monitor LinkedIn analytics, engagement trends, and competitive activity
• Engage with industry conversations and position company as category authority
• Coordinate employee advocacy programs to amplify reach
• Manage corporate announcements and ensure brand consistency across professional platforms

TEAM LEADERSHIP & OPERATIONS (5%)

• Lead, mentor, and develop team members
• Set team KPIs, conduct performance reviews, and provide ongoing coaching
• Improve workflows, documentation, and best practices for scalable execution
• Oversee budget allocation and ROI optimization
• Collaborate cross-functionally with marketing, sales, legal, and operations teams
• Report performance to Global Head of Marketing with strategic recommendations

REQUIRED QUALIFICATIONS

Experience:

• 8+ years in PR, communications, or integrated marketing roles
• 8+ years managing influencer/KOL partnerships at scale
• Proven track record securing tier-1 media coverage in target publications
• Experience managing crisis communications and sensitive corporate issues
• Demonstrated success building strategic brand partnerships
• Experience managing and developing high-performing teams
• Background in luxury, hospitality, travel, or lifestyle sectors preferred

Skills & Competencies:

• Exceptional written and verbal communication skills with editorial judgment
• Strong media relationships and pitch success rate
• Strategic thinker with ability to connect communications to business objectives
• Skilled negotiator comfortable with contracts, usage rights, and partnership terms
• Data-driven approach to measuring PR and influencer ROI
• Crisis management experience with sound judgment under pressure
• Proficiency with PR tools (media databases, monitoring platforms, analytics)
• Understanding of SEO, LLM optimization, and digital content best practices
• Project management excellence with ability to juggle multiple priorities
• Cultural sensitivity and ability to work across diverse markets

Personal Attributes:

• Natural storyteller with instinct for compelling narratives
• Relationship builder with strong emotional intelligence
• Calm under pressure with crisis management mindset
• Detail-oriented while maintaining strategic perspective
• Collaborative leader who empowers team members
• Adaptable to fast-paced, evolving environments
• Passionate about brand building and reputation management