PPC & Paid Media Specialist (full or part-time)

Hyve Promo - Who are we

Getting custom-branded products in Asia shouldn't feel like a scavenger hunt. HYVE connects businesses with vetted suppliers and seamless customizationturning complex merchandise orders into a streamlined, digital experience. With decades of industry know-how from our founders, we're pioneering a single platform built for reliability, speed, and scalable brand elevation across APAC and the Middle East.

We are looking for an experienced PPC & Paid Media expert to architect, launch and scale our performance marketing engine from zero.

What you'll do

- Own HYVE's paid media strategy across Google, Meta, LinkedIn and TikTok, from first experiments to scaling what works.

- Design full-funnel acquisition frameworks for Hong Kong and Singapore (awareness, consideration, conversion, retargeting, retention).

- Build, launch and optimise campaigns hands-on: keyword/audience research, structure, bidding, budgeting, and pacing.

- Develop and test creative concepts (ad copy, visuals, hooks, offers) tailored to B2B buyers in both English, Mandarin and Cantonese.

- Create and optimize landing pages in partnership with our marketing and product team; set up tracking, pixels, events and conversion goals.

- Run structured experimentation (A/B tests on audiences, messaging, formats, funnels) and systematically lower CAC while improving lead quality.

- Build a simple but robust performance reporting stack (dashboards, weekly & monthly reports) linked to pipeline, revenue and ROAS.

- Advise on channel mix and budget allocation as we expand across APAC, with a focus on efficient, repeatable playbooks for new markets.

- Collaborate closely with the CMO/founders to align paid growth with HYVE's GTM strategy, sales priorities and brand positioning.

What you've done

- 5+ years managing and scaling PPC / paid media campaigns directly (not just via agencies) across Google Ads, Meta, LinkedIn and ideally TikTok.

- Proven track record growing early-stage or startup brands from a low or zero baseline to meaningful, profitable spend.

- Hands-on experience in B2B lead generation or performance marketing with complex, considered purchases (e.g. SaaS, services, logistics, manufacturing).

- Strong creative chops: you can brief, critique and iterate ad creatives and landing pages, and you understand what makes content perform in each channel.

- Deep analytical skills: comfortable in GA4/analytics tools, attribution, cohort analysis, and translating data into clear recommendations.

- Experience working with small, agile teams where you are both strategist and operator.

Language & location

- Must be based in Singapore.Malaysia, China, Hong Kong. Native or fluent Mandarin and Cantonese, plus strong English written and spoken communication.

- Familiarity with Hong Kong and Singapore markets, platforms and buyer behaviour is strongly preferred.

- Remote-friendly within Asia time zones; ability to join working sessions with Singapore/Hong Kong-based leadership.

How you work

- Independent, entrepreneurial and comfortable with ambiguity you know how to build systems, not just follow them.

- Biased to action and experimentation; you ship tests quickly and learn fast.

- Clear communicator who can explain strategy, performance and trade-offs to non-performance stakeholders.

Engagement details

- Part-time or contract role with potential for full-time role as we scale dependent on experience.

- Approx. 8 days per month min. to start (open to discussion based on your availability and our growth pace).

-Start: ASAP.

How to apply

Please send:

- A short intro about your relevant startup / scaling experience.

- 23 examples of accounts you've grown (industries, budgets, milestones).

• - Confirmation of your language proficiency (Mandarin, Cantonese, English) and preferred hourly/day rate.