Portfolio & Strategy Manager (GTR SEA)

This position will remain open until filled.

Function: Marketing Global Travel Retail

Location: Singapore

Reporting to: Portfolio & Strategy Lead Manager GTR

Role: Permanent

Portfolio & Strategy Manager GTR SEA

The incumbent, working closely with the Portfolio & Strategy Lead Manager Asia TR, will assist in setting the direction for assigned brands in Global Travel Retail and for all other brands in South Asia Travel Retail geographies addressing the brand relevant travelers and in alignment with HQ Brand Groups guidelines.

The incumbent is responsible for setting the directional Combustibles & RRP portfolio strategy for South Asia markets to improve profitability, increase GTR's volume and share as well as competitiveness, via detecting the white spots, recommending and discussing the potential portfolio & pricing initiatives.

She/he will be responsible for management of the new product and new brand launches (Combustibles & RRP) in the assigned TR geographies (from the creation to the sales) in coordination with colleagues in HQ Brand Groups, GTR Consumer and Trade Marketing, R&D, GSC and Travel Retail market operations and will be responsible for the correct maintenance of all relevant SKUs in the forecasting systems.

She/He will also assist in formulating trade, consumer, channel and distribution strategies, in managing pricing strategies, in definition of the investment resource allocation and will set/measure overall portfolio/brand contribution for the assigned geographies.

The incumbent will also collaborate very closely with colleagues in HQ Brand Groups, GTR Consumer and Trade Marketing and Travel Retail market operations to coordinate and drive the development of the Marketing & Sales strategic plans.

As the Portfolio & Strategy Manager GTR SEA, you will:

• Responsible for setting the global direction for product categories, portfolio and pricing strategy of all JTI brands for respective region/markets. Translate strategic GTR goals into new products (RMC / OTP / RRP) and new brand/brand style launches with consumer centricity as well as portfolio optimization.
• Close collaboration with relevant stakeholders (Domestic markets, TR Sales, Marketing, SI) in order to analyze industry trends and consumer preferences in respective markets, define white spots for brand introductions/ new launches / line expansions. Ownership of NPD/ DER process to drive portfolio related projects from the ideation till the end, injecting all strategic info and thinking based on nationality classification, domestic market trends as well as global directions.
• Work in close collaboration with the respective TR Sales and Marketing Activation groups as well as managers of Brand Equity, Finance Team and Strategic Insights in order to ensure alignment and integration of activities. Continue to use and improve the Execution Excellence procedures already in place.
• Manage the development of the product and brand portfolio, pricing, trade and distribution strategies for assigned brands based on HQ Brand Group guidelines, best practices and market dynamics in order to maximize portfolio/brand performance and ROI. Support assortment and pricing analysis for the assigned geographies and brands. Monitor performance and make the necessary portfolio corrective actions where required.
• Develop and coordinate the assigned new product and new brand/brand style launch plans with brand groups, brand equity, R&D and GSC to ensure timely launch. Responsible for coordinating packaging and product development with R&D and NPD GBS. Budget, evaluate and track OTCs for relevant projects.
• Manage BAP/MEMO and product/ packaging development process related to the product and brand portfolio for assigned geographies and brands.
• Maintain newly created P-SKUs and SKUs as well as existing SKUs of the relevant brands within GTR forecasting systems ensuring portfolio correctness for each customer.
• Act as GTR PLM Expert. Coordinate activities related to PLM and ensure NPD process smoothness.
• Support NTM/FG Write-off tracking and monitoring.
• Contribute to the implementation of brand portfolio, consumer and trade strategy for the A&SP.
• Assist in coordinating the development of M&S annual and strategic plan with different M&S Groups in the assigned TR geographies to contribute to the final GTR A&SP.
• Work closely with JTI HQ relevant Brand Groups in order to ensure full alignement between GTR Brand Strategies and HQ BG Strategies. Work closely with GTR Corporate Affairs, to monitor and analyze regulatory trends for the assigned Travel Retail geographies and develop strategies & contingencies that help the company to be prepared and to adapt to local regulatory changes.
• Other- Accept to conduct and complete other projects and activities not listed above, after being defined and agreed with line manager, in accordance with his/her skills, technical knowledge and level of development.

Requirements:

• University degree (required) preferably in Marketing, MBA or equivalent educational background (desirable)
• 5 years relevant experience in FMCG marketing, Sales experience will be an added advantage, Both global & regional (in-market) experience (desirable), Cross-cultural experience
• Fluent English (required)

Functional Skills:

• Brand & Portfolio Management
• Consumer Marketing Knowledge
• New Product Launches / Development
• Strategic Insights, Communication Skills
• Financial Skills
• Coaching & Counseling
• People Management
• Process/Project Management
• Customer Service
• Decision Making
• Analysis & Problem solving
• Development of future innovation
• Corporate commercial initiatives
• Production & logistics management
• Brand & Portfolio Management
• Pricing scenarios and analysis
• Brand Communication (ATL / BTL)
• Business insight
• Interpersonal Skill