Who we are
UM is a global media agency committed to Futureproofing our clients&apos businesses for the now and the next. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. Our consultative approach and agile model, rooted in diversity, equity and belonging, drive better business outcomes for brands. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 5,000 people innovating on a roster of global clients including Accenture, American Express, GoPro, Johnson & Johnson, Levi Strauss & Co, Mattel, Sony and Spotify. For more information, please visit https://www.umww.com/.
The Opportunity
The Planning Manager uses their knowledge of the digital media space to work across developing new and emerging digital media solutions for the APAC Regional team that includes, but is not limited to, programmatic media, social advertising, search, video, and mobile advertising.
The position is an important one within the regional team to drive digital innovation and yet be hands-on across digital planning and operations. The position will also be responsible for managing a team of executives, with the aim to nurture and train team members.
Your responsibilities:
The Planning Manager reports to the Regional Business Director and is responsible for leading and driving the strategy, development, execution, and stewardship of all digital communications plans, as well as other emerging media initiatives based on client requirements and needs, working within an integrated team across disciplines.
- Lead comms/connections strategy and ensure strategic thinking in media planning
- Drive UM&aposs proposition and planning framework through into the clients business/ new business pitches as well as help upskill teams in applying the planning process and our tools/frameworks
- Partner business lead to deliver on unique and innovative strategies and ideas, working with teams to ensure that they are activated in media and connections in accordance with plan, and with demonstrable outcomes
- Collaborate with the broader teams to produce best-in-class implementation frameworks for both long-term growth and short-term campaign objectives, simplifying complexity into succinct guardrails and guidelines
- Advocate business priorities and gatekeep consistent delivery among local teams across the agency, from annual planning outputs to campaign implementation recommendations and post campaign reports
- Day-to-day integrated (offline and digital) planning support for local markets and digital input for regional projects and initiatives
- Strong contributor to client digital strategy with the aim to drive digital excellence and performance
- Ensure that strategies are underpinned by audiences
- Use analytics, data & insights to fuel strategies and planning approaches, guiding market teams to deliver quality QBRs and reviews
- Digital partner evaluation & engagement. Develop and nurture relationships with strategic partners
- Investigate new & emerging media opportunities while keeping business objectives in mind
- Sound knowledge of paid social & search in order to guide teams and client teams towards achieving KPIs across both social and search campaigns
- Train internal teams on best practices, new media & trends
Ideally you have
- 4-6 years of digital media experience either in a media agency or in-house marketing function
- Experience in managing integrated paid media campaigns from building plans, setting KPIs, and suggesting strategies that drive overall campaign performance
- Experience in managing & mentoring teams
- Ability to articulate and educate clients and market team members on planning frameworks, annual strategy, trends, and challenges
- Demonstrate strong proficiency with digital platforms, especially across social and paid search. Should have an affinity towards social and search platforms to be able to manage campaigns with internal teams
- Excellent quantitative skills, including analytical abilities and math proficiency
- Effective problem-solving skills & team collaboration
UM is an equal opportunity employer and is committed to building a diverse and inclusive workplace. People with Disabilities and all historically excluded or under-represented people are encouraged to apply.
