Company Description
Publicis Groupe is not just a company you work for; it's a platform for you to take your talent to the world.
If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.
Go ahead, the world is waiting.
Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.
Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.
Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.
Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.
Overview
We are seeking a dedicated and knowledgeable Performance Media Manager/Senior Manager to drive the day-to-day execution and optimization of media campaigns across a prominent regional account. This position requires a mix of hands-on performance execution, cross-channel media understanding, and effective client communication.
The ideal candidate is experienced in managing performance marketing accounts, data-driven, and possesses a good understanding of the APAC markets. If you excel at diving into detailed metrics while also understanding larger media strategies, this position might be a great fit for you.
Key Responsibilities
- Lead the implementation and optimization of performance media campaigns for a key regional client account.
- Support the development of full-funnel media plans across Social, Display, and Search channels, aligning with key performance indicators (KPIs) from awareness to conversion.
- Contribute to campaign setup, ongoing optimization, and performance analysis on platforms such as Meta, Snapchat, TikTok, Google, and Programmatic.
- Utilize a data-centric approach to evaluate performance trends, identify insights, and implement strategies to maximize return on investment (ROI).
- Assist in mentoring junior team members and participate in daily client communications; serve as a trusted advisor for performance initiatives.
- Partner with Creative, Analytics, Tech, and Partner teams to ensure cohesive and efficient campaign execution.
- Apply a deep understanding of regional strategies, with experience particularly relevant to Korea, ANZ, and India.
Qualifications
- 5-7 years of hands-on experience in performance marketing in an agency environment, and demonstrated ability to handle accounts independently.
- Strong knowledge in Display (Programmatic) and Paid Social (Meta, Snap, TikTok), and Paid Search campaigns will be a plus.
- Highly analytical with proficiency in using digital dashboards and analytics tools.
- Excellent skills in stakeholder management and team leadership.
- Familiarity with regional campaigns across APAC, especially in markets like KR, ANZ, and IN.
- An adaptable, solution-oriented mindset with a keen eye for detail.
This position is an excellent opportunity for a performance marketing expert who is ready to take on more responsibilities and contribute significantly to the success of regional campaigns.
