Responsibilities:
- Launch, manage, and optimize performance marketing campaigns on Meta Ads, Google Ads, and other digital platforms to drive user acquisition and paid conversions.
- Run A/B tests on ad creatives, messaging, audience targeting, and placements to improve campaign efficiency.
- Develop creative concepts for static and video advertisements and provide direction to design and video production teams.
- Monitor campaign performance regularly and optimize based on key metrics such as CPA, conversion rate, and ROAS.
- Build and refine target audience segments using user data, behavioral insights, and market understanding.
- Stay updated on developments in digital advertising, SaaS, and fintech to inform campaign strategy.
Requirements:
- Diploma or Degree in Marketing, Communications, or related field.
- Proven experience in digital marketing, performance marketing, or user acquisition.
- Hands-on experience with Meta Ads, Google Ads, or other paid digital channels.
- Proven focus on scaling campaigns and improving ROAS
- Knowledge of SaaS or fintech industries is a plus.
- Experience running campaigns targeting audiences in the US is a strong plus.
- Having skills in generative AI prompting, ads on X/LinkedIn/Reddit/Quora, ClickFunnels, and HubSpot will be an advantage.
Interested candidates who wish to apply for the advertised position, please send in your resume to [Confidential Information]
EA License No: 13C6305
Reg. No.: R24120209 (GAN CHYE SHEN)
For candidate who applied for the advertised position is deemed to have consented to us that we may collect, use or disclose your personal information for purpose in connection with the services provided by us.
