Performance Marketing Manager

You'll own Moom's paid media channels end to end — strategy, execution, optimisation, and reporting. You'll work closely with the brand and creative teams to turn content into campaigns, and with leadership on channel mix and budget allocation across our markets.

Responsibilities

• Own and execute paid media campaigns across Meta, TikTok, and Google
• Manage end-to-end campaign setup, audience segmentation, creative testing, and budget allocation
• Run DCO and systematic A/B testing across ad formats and creatives
• Brief the content team on performance asset requirements and iterate based on results
• Own weekly and monthly performance reporting with clear attribution, CAC, and ROAS analysis
• Manage TikTok Shop campaigns and optimise for conversion
• Identify funnel drop-off points and collaborate with the brand team on landing page optimisation
• Monitor and manage spend pacing against monthly and quarterly budgets
• Stay ahead of platform changes, algorithm updates, and emerging formats across channels

Qualifications

• 5+ years in performance marketing, preferably within a D2C or e-commerce brand
• Hands-on proficiency in Meta Ads Manager, building and optimising campaigns yourself
• Proven track record managing paid campaigns across multiple markets
• Experience with TikTok Ads and TikTok Shop is a strong advantage
• Comfortable with analytics and attribution tools (GA4, Triple Whale, or similar)
• Strong numeracy, thinking in CAC, LTV, ROAS, and payback periods
• Experience briefing and evaluating creative for performance
• Health, wellness, or supplement category experience is a plus
• Comfortable in a lean team environment where you own the outcome