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Hytech

Performance Marketing Lead

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  • Posted a month ago
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Job Description

Key Responsibilities:

  • Develop and implement a comprehensive user growth strategy aligned with company goals, identifying and prioritizing growth opportunities across various channels and markets. Establish KPIs for user acquisition, activation, retention, and revenue growth.
  • Lead and manage multi-channel marketing campaigns, including paid ads and affiliate marketing, to drive significant user sign-ups and boost platform engagement.
  • Analyze traffic and campaign data, utilizing data-driven analysis to optimize and adjust marketing efforts, and improve campaign performance and ROI.
  • Stay informed of market trends and latest developments, uncover product selling points, and drive user growth and engagement through effective campaign management, ultimately enhancing user activity and retention.
  • Build, lead, and mentor a high-performing growth team, which includes specialists in marketing, analytics, user experience, and KOL management. Promote a collaborative and results-driven environment.

Requirements:

  • Bachelor's degree in Marketing, Business or a related field
  • A minimum of 7-10 years of experience in leading and managing user growth and performance marketing campaigns within the financial services or trading industry.
  • Strong ability to optimize advertising strategies based on competitive analysis and market data, continuously improving performance metrics.
  • Capability to align advertising strategies with company growth goals and execute plans to maximize user acquisition and engagement.
  • Proven leadership and team management capabilities, with experience in building and developing successful growth teams.
  • Exceptional communication and interpersonal skills, with bilingual proficiency in English and Chinese to effectively manage Chinese-speaking stakeholders and global KOL partnerships.

More Info

Industry:Other

Function:Marketing

Job Type:Permanent Job

Skills Required

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Date Posted: 19/12/2024

Job ID: 103429301

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