As a leading global media network, Omnicom Media Group APAC (OMG) creates end-to-end solutions for clients, anywhere, swiftly and efficiently. We consider client business needs from the start and keep consumer behaviour at the heart of everything we do.
We are compromised of the full-service media networks OMD, PHD, Hearts and Science as well as a number of specialty media communications companies.
We offer unparalleled clout in the marketplace and a depth of capabilities and experience that drive leadership and innovation in every media type. Omnicom Media Group is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 2,500 clients in more than 100 countries.
Scope of role:
The role sits within OMD's performance team. The team has a market-leading position in implementational / executional management of a key advertiser. As a performance manager, you will be responsible for being the day-to-day campaign management lead on a set of client accounts. You will work closely to support your team in in troubleshooting problems and prioritizing their daily tasks.
Reporting Structure:
- You are expected to manage your team (Performance Planners / Executives). You report to the Performance Director in the team, with a dotted line to the Head of Performance.
Key Responsibilities:
Client Relationship Management:
- Build and maintain strong client relationships, acting as the main point of contact for key stakeholders in the account(s) you manage.
- Understand clients business goals and translate them into effective digital media strategies.
- Provide strategic recommendations and insights to clients to optimize their digital marketing efforts.
Team Leadership and Development:
- Lead and mentor a team of digital marketing professionals.
- Foster a collaborative and innovative work environment, promoting the growth and development of team members.
- Set clear objectives, provide constructive feedback, and conduct performance evaluations.
Digital Strategy Development:
- Develop and execute comprehensive digital marketing strategies that align with clients objectives.
- Oversee the planning and implementation of digital campaigns across various channels, including Paid Search, Programmatic, Social and other direct vendor buys.
Data Analysis and Reporting:
- Utilize data analytics tools to measure the effectiveness of digital campaigns and provide actionable insights for optimization.
- Prepare and present regular reports to clients, highlighting key performance indicators and recommendations for improvement.
Budget Management:
- Manage digital marketing budgets effectively, ensuring efficient allocation of resources to maximize ROI.
- Monitor campaign spend and adjust strategies as needed to stay within budget constraints.
- Work with our finance team to ensure accurate and timely reconciliation of media spends
Stay Informed on Industry Trends:
- Keep abreast of emerging trends, technologies, and best practices in digital marketing.
- Apply industry knowledge to enhance clients digital strategies and maintain a competitive edge.
Process/Strategy
- Be our biddable media platform planning & activation expert (e.g. Google Ads, DV360, Facebook/IG, TikTok)
- Develop a deep understanding of agency processes and client's way of working, with a mind of improving the current workflow & optimization processes
- Work as both a leader and hands-on expert to assist junior team members with delivering results for clients.
- Champion new agency tools, settings & technologies and help activate any existing ones that are not in place
Required Skills:
- Minimum 4 years of work experience in a performance media role.
- Strong technical understanding of Paid Search, Programmatic and Social planning and implementation. Preferably all 3 but minimally 2 out of the 3 (Social, SEM, Programmatic)
- Solid understanding of media planning processes, with exposure in omnichannel (Programmatic, Offline, etc.) planning considered a plus
- Experience of using Google Campaign Manager is required
- Experience in bid management and process automation through Skai/SA360/Marin is a plus
- Experience with Google Analytics and other analytics platforms is a plus
- Strong communicator possesses excellent verbal, written and presentation skills
- Attention to detail is a must; accuracy in work is the top KPI
- Have strong organizational skills being able to manage multiple clients / projects at once
- Digital savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint
Personal Attributes:
- Strong attention to detail
- Prior experience in a media agency preferred
- A Can Do attitude
- Tenacious
- Business savvy
- Persuasive
- Ability to present and communicate ideas in a coherent and effective manner
- Great interpersonal and communication skills internally, with media owners and clients
- Be a proactive self-starter and ability to handle multiple tasks in a fast-paced environment under tight deadlines
