Performance Manager

About Dentsu Group (dentsu)

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu's agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu's agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brandsCarat, dentsu X, iProspect, Dentsu Creative, and Merkleas well as through Dentsu Japan Network companies, including Dentsu Inc., the world's largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

Role Purpose

The Performance Manager is responsible for driving performance media excellence. This role acts as the strategic integrator for performanceplanning, building a community of practice among Performance Integrators from other markets and ensuring a consistent, innovative, and holistic approach to performance briefs. The manager will lead digital initiatives, strengthen knowledge-sharing across markets, and support the broader Innovation & Thought Leadership agenda.

Key Responsibilities

1. Strategy & Planning Integration

• Establish consistent performance strategy frameworks.
• Ensure cohesive and high-quality responses to performance briefs, inclusive of innovation frameworks.

2. Project Leadership

• Lead key global digital projects from end to end (e.g., propensity audience frameworks, funnel transformation initiatives).
• Build robust project plans with clearly defined milestones and ensure timely, high-quality execution.

3. Performance Excellence

• Provide subject-matter expertise across paid search, paid social, programmatic, retail media, and emerging platforms.
• Review plans to ensure alignment with global strategy, KPIs, and quality standards.

4. Governance & Reporting

• Partner with analytics and data teams to ensure robust measurement and reporting frameworks.
• Maintain global governance standards across markets, including tagging hygiene, bidding strategy consistency, media quality, and optimisation protocols.

6. Cross-Functional Collaboration

• Collaborate with internal and external stakeholders to troubleshoot issues and drive performance maturity.

Qualifications & Experience

• 57+ years of hands-on performance marketing experience, preferably in a regional agency environment.
• Strong command of paid media platforms (Google Ads, Meta Ads Manager, DV360, TikTok).
• Demonstrated experience in multi-market or global project management.
• Strong analytical and strategic planning skills.
• Excellent communication, stakeholder engagement, and presentation abilities.
• Highly collaborative, proactive, organised, and solutions-oriented.