PHD Media is part of the Omnicom Media Group, one of the world's largest media services conglomerates. The agency provides strategic media planning and buying services to clients across different industries, helping them reach their target audiences and achieve their marketing objectives.
In Singapore, PHD Media offers a range of media services to local and international clients. Our services include media planning, media buying, audience research, digital media strategies, programmatic advertising, social media marketing, and measurement and analytics.
Working for PHD Singapore:
At PHD we value curiosity, courage, creativity, and openness - We live and breathe our values every day and look for people who will do the same. With people & talent being our most valuable asset, we value keeping them up to date with the latest developments in the landscape, both locally and globally. To achieve this, we emphasize training and development programs through workshops, training courses and more to enhance their skills and knowledge.
Cultivating a culture of continuous learning and experimentation, our employees are encouraged to share their ideas and test new approaches to media and communications. We are part of OMG which has been awarded as Best Company to Work for in Asia three years in a row and for being the Most Caring Company in Asia in 2023.
Working at PHD Singapore you get:
- Flexi Benefits (From prescriptive spectacles to hotel stays or even a baking class if you will).
- Quarterly & Monthly interactive sessions led both internally and externally (Usually accompanied by food & drinks).
- Events organised by the social committee (our very own Chief Happiness Officers).
- Trainings such as LEAP / SPRINT programme so you can grow & advance your career.
We work closely with our clients to deliver campaign performance. We continuously share learnings to fast-track initiatives across markets, and we take pride in sharing our knowledge to improve client performance and agency capabilities.
We have a very collaborative approach within the team everyone's role and personal approach is critical to our success, especially as the team continues to grow. We invest in everyone's development, with a clear progression path tailored to support everyone to become industry leaders.
The role includes:
- Establish and maintain successful relationships with key stakeholders and business leads on key clients in Singapore and across the region as required
- Develop and grow key contacts and networks with search engines, technology and performance providers
- Support team leads in the gathering, monitor and analysis of performance data and ongoing strategy
- Prepare and present regular, relevant, business cases on new products and opportunities
- Work with team leaders to construct robust forecasting and opportunity reports with detailed recommendations for clients
- Project manage and hand over strategies to the search and performance teams for execution
- Be an evangelist and demonstrate thought leadership within PHD and in the industry
- Develop best practice on search / performance marketing and promote sharing across teams and to the group
- Support PHD in securing and developing new business (local and regional)
- Manage, guide and nurture team and their delivery
Responsibilities:
- Core contributor to strategic initiatives
- Be the senior contact for key clients
- Work closely with clients, PHD Singapore planning and digital teams to determine business needs and identify areas of opportunity to increase account growth and revenue
- Transmit to clients the benefits of search engine marketing and help them integrate SEM/SEO into their overall online marketing strategy
- Inform and educate clients with new industry trends and developments
- Regularly research, prepare and write point of view papers for distribution to clients.
- Be our biddable media platform planning & activation expert (eg Google Ads, Taboola, Bing)
- Manage the platforms team (managers and executives)
- Improve the current workflow & optimization processes across accounts
- Work as both a leader and hands-on expert across accounts to assist junior team members with delivering results for clients.
- Improve, manage and maintain the budget tracking process
- Establish best in class standards and quality of work across accounts
- Champion new search tools, settings & technologies across accounts and help activate any existing ones that are not in place
Experience required:
- Minimum 10 years of work experience in a performance media role.
- Strong technical understanding of SEM, SEO, Display, Social and Content Marketing communication planning and offline marketing experience a plus
- Experience in bid management and process automation through Kenshoo, DoubleClick and Marin
- Strong communicator and story teller, possesses excellent verbal, written and presentation skills
- Broad client experience across a breadth of industries and categories Understand business issues at the core
- Be a proactive self-starter and ability to handle multiple tasks in a fast-paced environment under tight deadlines
- Team leadership and mentoring experience
- Possess general knowledge of direct marketing principles and strategies
- Have polished presentation, communication and listening skills
- Have strong organizational skills being able to manage multiple clients / projects at once
- Be confident in analyzing and acting on marketing data
Personal Attributes:
- A Can Do and collaborative attitude
- Tenacious
- Business savvy
- Entrepreneurial
- Persuasive
- Leadership qualities
- Great interpersonal and communication skills internally, with media owners and clients
