Position:
Performance Director
Scope of the role:
As a Performance Director, you are expected to serve as a leader for SEA markets which will require you to have strong strategic knowledge on digital platforms and hands on experience of digital planning and execution.
The role requires you to:
- Overall account stewardship and team management
- Responsible for the accounts digital strategy and approach
- Accountable for flawless planning and activation
- Expert knowledge on all digital buys especially performance media
- Effectively communicate and collaborate with multiple stakeholders
- Lead measurement, success metrics and learning agenda
- Lead data analysis and storytelling
- Drive innovations and initiatives from media partners
- Have strong numerical ability
- Use excel to make sense of data and create client facing reports - SEM, Shopping Ads, Social, Programmatic, Video, Display
- Finance stewardship i.e. ensuring all plans are billed promptly and accurately
Required Skills or Attributes:
- 10+ years of experience in digital marketing or strategic marketing consulting.
- Hands on experience with activation across digital platforms i.e. Google Ads, TikTok, X, Meta, DV360, Microsoft Ads
- Google Analytics/Adobe Analytics experience is good to have
- Strong passion for and knowledge of digital marketing
- Strong familiarity with digital metrics
- In-depth knowledge of integrated marketing ad digital disciplines i.e. audience targeting, analytics
- Strong client facing communication and presentation skills and inter-agency relations skills
- Team player with the confidence and integrity to earn client and internal team confidence quickly
- Strong attention to detail is required
- Can work independently with self-learning attitude
- Demonstrate critical thinking, problem solving abilities and time management skills
- Able to articulate and communicate clearly and persuasively
- Effective under pressure, high energy, and a collaborator
- Flexibility to work long hours and odd timings
