Performance Director, Addressable Media

About the job

Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world's largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $73.5 billion in billings, 40,000+ specialists across 70+ markets, and the industry's most powerful portfolio of Identity (Acxiom RealID™), Commerce (Flywheel), and Intelligence (Q™) assets to design dynamic Growth Ecosystems that enable the world's most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes leading global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub; Data, Identity & Analytics powerhouses Acxiom and Annalect; and a broad spectrum of specialized services.

This position will be based in Singapore, reporting to the Head of Addressable Media

Position:

Performance Lead (Director), Addressable Media

Scope of the role:

As Performance Lead, you'll will serve as the primary day-to-day agency contact on specific piece(s) of business – helping our teams developing innovative media plans, analysing performance, and driving client engagement and strategic growth. This role involves deep client vertical knowledge which leads to developing and executing innovative media plans across Social, Search, and Programmatic (inclusive of Retail Media) that address the client's strategic objectives. You will also be responsible for the development of strong performance capabilities - leading the execution of world-class addressable programs. The Performance Lead encourages teams to think outside the box, work closely with cross-discipline teams, find ways to modernize and test new concepts, and stay abreast of the client industry to provide exceptional work. We're looking for a candidate who has continued enthusiasm towards the medium and the desire to constantly educate oneself on the latest information.

The role requires you to:

• Judge and quantify results of media efforts placed on behalf of our clients (i.e., understand/describe impact of results, compare actual results to needs of client) and the ability to translate this data into a story
• Develop, implement, and evolve comprehensive performance strategies for Omnicom Media and its key clients.
• Drives process for client teams and across the craft, ensuring integration across channels and avoiding channel silos.
• Encourages exploration and a test and learn approach to identify new opportunities and improve business outcomes.
• Applies agency POVs and partnership opportunities to client needs.
• Assist with new business pitches, including research, channel recommendations, and potentially presenting to new prospects.

Required Skills or Attributes:

• 7+ years of experience in media, advertising agency, or similar media environment.
• Extensive experience in digital media planning, including 3+ years management experience
• Very strong experience in developing robust, creative, and innovative performance campaigns programs – in excess of $1mm annually
• Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts.
• Proficient in Facebook, Instagram, X (formerly Twitter), Snap, Pinterest, DV360, The Trade Desk, Amazon DSP, Walmart Connect, SA360, Amazon Advertising; Mastery of said platform capabilities across campaign type, platform research tools and understanding of third-party partnerships and capabilities such as shopping platforms, influencer, product feed management, mobile measurement partners, etc.
• Proven ability to collaborate and work well with others in a high-pressure environment
• Commitment to innovation and keeping pace with digital transformation and emerging trends.
• Solid organizational skills, attention to detail, and accuracy when working with numbers
• Strong interpersonal skills including clear communication skills and positive attitude
• Demonstrated ability to grow junior talent and help develop team skills / careers
• Knowledge of digital trends, Artificial intelligence, and consumer behaviour