For the ones who don't give up. For the ones who love a challenge.
PawketPlace is looking for someone who thrives in the early stage. An energetic, creative, pet-loving Partnerships & Marketing Specialist to help us grow Singapore's most exciting pet parent community. If you live on Canva/CapCut, love talking to people, enjoy building relationships, and want to shape a new brand from the ground up you'll fit right in.
What You'll Do
Partnerships & Community Growth
- Identify, outreach, and secure collaborations with pet-friendly brands, cafs, trainers, groomers, behaviourists, shelters, pet events, and lifestyle partners.
- Build and manage ongoing partner relationships; negotiate deals, perks, and co-marketing opportunities.
- Engage pet owners online and offlineTelegram communities, IG, TikTok, pop-ups, workshops, and events.
- Represent PawketPlace at pet events, meetups, and media opportunities alongside the Founder.
Own Community & Content
- Ideate and create engaging content (video, reels, UGC-style clips, founder stories, community content).
- Keep content fresh, fun, relatable, and aligned with Gen Z & Millennial pet parents.
- Engage our community, understand their struggles, and co-create content with them.
Run Events & Brand Activations
- Co-organise workshops, pop-ups, and community events with the Founder.
- Show up with energy talking to people, filming content, bringing the PawketPlace vibe.
- Build grassroots brand love, one pet parent at a time.
- Track performance of campaigns and suggest improvements based on analytics.
Support Founder in Zero-to-One Execution
- Think fast, move fast, adjust fast
- Take initiative and independently manage small projects end-to-end.
- Keep a pulse on trends in pet care, lifestyle, and creator communities.
- Be the doer who helps turn vision into action.
- Come with ideas, challenge assumptions, and push boundaries.
Who You Are (The Real Requirements)
- 23 years in marketing, partnerships, community, or social content.
- Loves building from zero messy beginnings excite you.
- Never-say-die attitude rejection doesn't break you; it motivates you.
- Energetic & sociable you enjoy talking to people and making real connections.
- Creative eye for content and design; comfortable being behind and in front of the camera.
- Skilled in Canva, CapCut, and basic social media analytics.
- Independent, proactive, and resourceful you don't wait to be told, you volunteer.
- Loves pets (or is a pet parent!) and cares deeply about helping pet owners do better.
- Hungry to grow with a startup and become a core member of the early team.
- Organised, dependable, and willing to roll up your sleeves to make things happen.
Why This Role Matters
This is not a cushy corporate job. PawketPlace is at the zero-to-one stage the most exciting, chaotic, defining phase of any startup.
This is the moment where every decision, every partnership, every piece of content, and every community touchpoint shapes what our brand will become. This role matters because you will be one of the few people who directly influences the future of pet care in Singapore and the region.
You will be the bridge between our mission and the real world the one who turns ideas into momentum, strangers into believers, and partners into long-term allies.
Someone who thrives on challenge.
Someone who takes rejection as a personal invitation to win.
Someone who believes in the mission even when others don't and proves them wrong with action.
In this role, you're not just executing tasks.
You're helping build the brand, the community, and the partnerships that will define PawketPlace for years to come.
Your fingerprints will be on the ecosystem we create.
Your work will influence how thousands of pet parents care for their pets.
Your impact will outlast your job title.
If you're the kind of person who wants more than a job
If you want to build, lead, grow, and create something iconic
This is where you belong.
Please email the following to [Confidential Information]
- CV & short cover letter (tell us why you're the right fit for a zero-to-one startup)
- Your MBTI personality type (if you've done any tests)
- Describe yourself in one sentence the real you, not the rsum version
