Partner Marketing Manager

What a Partner Marketing Manager does at HP:

• Analyze market requirements and translate insights into effective offerings delivered to, with, and through partners.

• Conduct post-program analysis and competitive intelligence to evaluate the effectiveness of assigned partner programs and recommend appropriate actions.

• Develop and deliver sales enablement and education programs for HP, channel, and partner sales teams.

• Provide ongoing training and sales support to ensure effective execution of marketing initiatives.

• Identify and align cross-organizational and cross-regional marketing plans to ensure consistent messaging and execution.

• Lead the development of marketing collateral and campaign assets to generate strong marketing demand.

• Support the development and execution of partner marketing plans and programs.

• Collaborate closely with partner sales and account teams to drive market demand and pipeline growth.

• Plan and organize partner-focused marketing events and engagement activities.

• Coordinate with Marketing Communications and other internal teams to ensure the successful execution of quarterly marketing plans.

• Recommend and develop program metrics, performance goals, and benchmarks to measure effectiveness and impact.

• Perform additional responsibilities as required based on business needs and role scope.

Individuals who will do well in this role in HP, usually possess:

• Degree or MBA in Marketing or related field

• Min 4 years marketing experience.

• Partner, sales, industry or channel experience a plus.

• In-depth knowledge of marketing principles, practices, tactics and tools.

• Experience in developing and driving consistency with partners.

• Excellent written/oral communications and analytical skills.

• Strong interpersonal skills ability to manage virtual teams.

• Strong negotiating skills.

• Ability to interface effectively with multiple levels of management and functional disciplines.

• Strong ability to influence and drive consensus.

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