Job Description
Responsibilities
About the Team
The Partner Marketing Team serves as a strategic marketing unit for supporting scaled partner marketing content, sales collateral, digital marketing, and promotional activations at in-person and virtual events.
As an Integrated Product & Agency Marketing Manager on the Global Business Marketing Team, you will be supporting partners in the TikTok Marketing Partners Program to develop strategies to advance TikTok's products, value and vision with the ecosystem of partners. We are looking for a go-getter, someone who is hungry to learn, a self-starter who has big ideas, and is ready to take on any challenge.
Responsibilities:
- Develop cohesive messaging and creative strategies across touchpoints, ensuring consistent brand storytelling and partner integration;
- Strong ability, experience, and interest in experiential event marketing, including regional/global events and webinars to support TikTok-owned, partner-owned, or industry from a programming or strategic standpoint. Requires heavy oversight, strong coordination skills, and results-driven design;
- Work closely with the comms team for planning PR promotion of key moments or tentpoles;
- Proficient writer for digital marketing content creation including case studies, blogs, and whitepapers;
- Demonstrated strong abilities for deck building and storytelling product and core brand narratives;
- Project driver collaborating with key internal stakeholders across the business including product teams, other marketing teams, partner managers, legal, procurement, vendor management, and more;
- Work closely with partnership teams in APAC to devise and drive partner marketing programs and growth strategies;
- Collaborate across paid, earned, and owned channels to execute integrated marketing campaigns that drive awareness, engagement, and conversion;
- Leverage data-driven insights to optimize integrated marketing efforts and report on performance metrics.
Qualifications
Minimum Qualifications
- Minimum 5+ years of experience in marketing, partnerships, communications, advertising and/or technology industries;
- Strength in copywriting due to the core responsibilities of the role and the interactions with the global team;
- Experience working directly with external partners, creative agencies or events vendors;
- A fast learner with a great sense of judgment, design sensibilities, and creative thinking;
- Understanding of the advertising industry and media agency landscape.
Preferred Qualifications
- Experience working in video production and familiar with Canva, Adobe Express, or CapCut;
- Experience working with creative, creator, advertising technology, measurement and/or media agencies.
- Ability to thrive in ambiguity and adjust quickly to change;
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
