Job Summary
We are seeking an experienced and strategic-minded Paid Ads Specialist (Lead) to take charge of our paid advertising initiatives. As a Lead Paid Ads Specialist, you will be responsible for overseeing the planning, execution, and optimization of paid advertising campaigns, driving the team towards achieving ambitious business goals. This role requires a combination of hands-on expertise, leadership skills, and the ability to develop and implement advanced paid media strategies.
Responsibilities and duties:
Leadership and Strategy
- Provide leadership and guidance to the paid ads team, ensuring alignment with overall marketing and business objectives.
- Develop and execute advanced paid media strategies to maximize ROI and achieve long-term business growth.
Campaign Planning and Execution
- Lead the development of comprehensive paid advertising strategies, including audience targeting, remarketing, budget allocation, channel selection and cross channel optimisation.
- Oversee the creation and optimization of ad creatives and landing pages, ensuring they align with brand messaging and resonate with the target audience.
Team Collaboration
- Collaborate with cross-functional teams, including creative, content, and analytics, to ensure cohesive and integrated marketing campaigns.
- Foster a collaborative and innovative team culture, encouraging continuous learning and development.
Performance Analysis and Optimization
- Utilize advanced analytics tools to analyze campaign performance, identify trends, and make data-driven recommendations.
- Implement testing methodologies and optimization strategies to continuously improve campaign effectiveness.
Budget Management
- Manage and allocate advertising budgets effectively, ensuring optimal return on investment.
- Provide strategic recommendations on budget adjustments based on performance data and business goals.
Stay Ahead of Industry Trends
- Stay informed about industry trends, emerging technologies, and changes in the digital advertising landscape.
- Integrate new opportunities and innovations into the paid media strategy to maintain a competitive edge.
Qualifications and skills
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- At least 2 - 3 years of working experience in the related field is required for this position.
- Proven experience in a leadership role within paid advertising, with a track record of successful campaign management.
- Strong analytical and strategic thinking skills, with the ability to translate data into actionable insights.
- Hands-on experience with Google Ads, Performance Marketing, Meta Ads Manager. (Tiktok Ads manager will be a bonus)
- Prior experience as Ad Ops/Ad Operations Specialist, Media Buyer/Media Buy Specialist, and Programmatic Specialist is preferred but not required.
- Proficient in MS Office and Google Office suite e.g Excel Sheets, Word Documents & PowerPoint Presentations.
- Required Skill(s): Google Ads, Performance Marketing, Google Analytics, Google Tag Manager, Facebook Ads Manager.
Benefits and remunerations:
- Annual salary review
- Performance bonus
- Annual & Medical Leave
- Healthcare benefits
- Transport Claim
- Meal Claim
- Birthday voucher
- Alternative work-from-home schedule
This role presents an opportunity for anyone looking to extend his/her experience in the digital industry and simultaneously grow with our company. Interested candidates, please submit your application here.
**We regret to inform you that only the successful candidate will be notified. **
