Outdoor Sales Manager - APAC

About the Role

You live and breathe the outdoors - from bikes and trails to tents and travel. You're driven by performance, relationships, and the thrill of building markets from the ground up. As Outdoor Sales Manager - APAC, you'll lead the development and execution of sales strategies across the Asia-Pacific region, managing key retail and distribution accounts while identifying and establishing new market segments in Biking, Lifestyle, and Outdoor.

Your mission: strengthen our presence in traditional outdoor sectors (Camping, Hiking, Travel) while unlocking growth in emerging lifestyle and mobility channels - shaping the future of outdoor performance and adventure in APAC.

Key Responsibilities

Account Management & Business Growth

. Manage and expand partnerships with top key accounts across the APAC region.

. Develop regional account strategies to drive sell-in and sell-out performance.

. Negotiate annual agreements, terms, and joint business plans with key partners.

New Market Development

. Identify, approach, and establish new business opportunities in the Biking, Lifestyle, and Travel Retail sectors.

. Evaluate and onboard new distribution partners or specialty retailers aligned with the brand's premium positioning.

. Work closely with the marketing and product teams to tailor go-to-market strategies for new segments.

Outdoor Segment Leadership

. Maintain and strengthen relationships within traditional outdoor channels - including Camping, Hiking, and Travel accounts.

. Leverage local insights and community engagement to build authentic brand presence in each outdoor category.

Market & Trend Analysis

. Conduct regular market assessments and competitive analyses to identify growth opportunities and adapt strategies by country.

. Track and report on regional sales performance, pricing structures, and market developments.

Trade Marketing & Events

. Plan and execute regional sales initiatives, product launches, and in-store activations.

. Represent the brand at trade shows, key events, and dealer meetings.

Forecasting & Reporting

. Deliver accurate sales forecasts, budgets, and business reviews for the APAC market.

. Ensure consistent pipeline tracking and timely reporting on key account performance.

Qualifications & Experience

. Bachelor's degree in business, Marketing, or a related field.

. 2 + years of sales experience in the Outdoor, Bike, or Sporting Goods industry, ideally within APAC.

. Proven success in managing key accounts and developing new business in international markets.

. Strong understanding of the outdoor and lifestyle retail landscape across APAC.

. Excellent negotiation, presentation, and communication skills.

. Entrepreneurial mindset with a hands-on, results-driven approach.

. Fluent in English (additional Asian languages a plus).

. High willingness to travel throughout the region.

What We Offer

. A global, international environment in a growing company

. Sale fascinating and impactful high-quality products

. Flat hierarchies, short decision paths, and room to shape your market.

. Attractive compensation package including performance-based incentives.

. Long-term career growth and professional development opportunities.

. A passionate and supportive global team that shares your love for the outdoors.

Location: Singapore

Travel: Readiness to travel 25%.