Opening for New Requirement _Digital Engagement Manager_ Singapore

Job Role: Digital Engagement Manager

As a Digital Engagement Manager, you will serve as the vital bridge between technical teams and business users across HDB. Your primary focus is to facilitate successful technology adoption by translating technical concepts into accessible, business-relevant language that empowers non-technical staff to embrace new ICT solutions with confidence. You will design and deliver engagement strategies that build understanding, reduce technology anxiety, and foster collaborative relationships between technical and business teams whilst ensuring alignment with organisational and WOG digital transformation objectives.

Key Responsibilities:

Technical-Business Communication

Translate technical concepts into clear, business-focused language for non-technical users.

Develop user-friendly communication materials across multiple channels.

Create engaging content that simplifies technology and explains its benefits to users.

Facilitate sessions for technical teams to present solutions in accessible formats.

Technology Adoption and User Empowerment

Design and deliver engaging conferences to help business users understand new ICT solutions.

Facilitate sessions to communicate HDB's ICT Prioritization Framework, and address business unit concerns.

Develop peer support networks with CIO Council members to understand business needs and promote ICT upskilling and competency development.

Create supportive learning environments that build user confidence in their technical abilities.

Stakeholder Engagement

Facilitate dialogue between technical and business teams to improve collaboration.

Manage engagement sessions to understand user challenges and adoption barriers.

Advocate business user needs with technical teams through town halls or round-table sessions.

Change Management and Support

Establish feedback mechanisms to understand business user challenges and ensure alignment with organisational and WOG objectives.

Assess user readiness and develop strategies to address adoption challenges.

Monitor adoption patterns and feedback to identify support needs.

Collaborate with technical teams to advocate for appropriate ICT solutions in a timely manner. Experience And Skill Needed As a Digital Engagement Manager, you will need to have:

Bachelor's degree in Communications, Business Administration, Information Systems, or a related field.

Minimum of 2 years of experience in user engagement, business analysis, technical communications, or technology-business interface roles.

Proven experience facilitating technology adoption or digital literacy initiatives, preferably in public sector organisations.

Excellent written and presentation skills for diverse audiences, particularly non-technical professionals.

Creative content development skills, including visual communication, storytelling, and multimedia content creation.

Ability to quickly grasp technology concepts and identify practical business applications.

Strong relationship-building skills to work effectively with business and technical stakeholders.

Familiarity with public sector technology initiatives and change management frameworks is advantageous.

Proficiency with digital communication tools (Teams, SharePoint, Forms, Canva) and analytics platforms (Power BI) is advantageous.