About The Team
The Regional Online Marketing team is responsible for driving business growth across diverse markets by acquiring new users, increasing platform orders, and boosting GMV through data-driven strategies. The team leverages a wide range of digital marketing channels and requires strong channel expertise combined with innovative problem-solving skills to deliver impactful results.
Job Description
- Lead and develop a high-performing team to deliver measurable results
- Design, plan, execute and monitor both always-on and promotional online campaigns across various marketing channels
- Drive market-leading ROI and analyse the optimal mix of digital campaigns to achieve KPIs through data-driven recommendations
- Collaborate with Thailand operational team, local marketing teams and the regional marketing team to deliver a full-funnel marketing campaign
- Work with the Marketing Analytics team to understand tracking and attribution to measure the importance and effects of digital campaigns accurately
- Work closely with Strategy and Planning team to customise the proposal to counter the challenges faced from local team
- Focus on new and innovative ways of engaging customers through constant testing & refining of new initiatives
- Keep abreast of the latest trends on Social / Google & Search channels and digital marketing and be well versed in the various components for success in digital marketing
Requirements
- Bachelor's degree in a quantitative major
- At least 3 years of extensive hands-on experience in performance marketing on Social / Google & Search
- Previous team management experience is a plus
- Mobile App user acquisition experience is a plus
- Passion for advertising and performance marketing, with a good understanding of internet advertising technologies, including the tracking and attribution model
- Excellent communication skills with the ability to articulate clearly in both written and spoken English
- Experience with a start-up environment is desired
- Outstanding analytical skills and data-driven approach
- Ability to multitask, meet deadlines, have an eye for details and thrive in a dynamic environment
