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New Business Director - Social & Creator

10-12 Years
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  • Posted 9 hours ago
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Job Description

About GeneroGenero is revolutionising creative content production, leveraging technology to empower marketing and creative teams. We integrate the world's largest professional creative network with a software platform and streamlined end-to-end workflow, delivering an unparalleled creativity and efficiency for our clients.

With teams across the APAC, EMEA and the Americas, our client base includes Google, Meta, Pinterest, P&G, Bytedance, L'Oréal, and Monday.com.

Reporting to the Managing Director – APAC, you'll be a vital member of our team in Singapore, as well as working closely with counterparts in Sydney and other regions too. This is a pivotal role for a strategic thinker and trusted client partner, ready to guide brands through the future of social ads, creator and content production.
What you'll do

This is a hybrid role, balancing new business and growth, as well as leading key clients.

  • Proactively source, qualify and convert new business opportunities, leading discovery, pitches and proposals to win new clients and expand existing relationships.
  • Develop and nurture senior-level relationships with platform partners including Meta, Google, TikTok, Amazon and Pinterest.
  • Drive growth and retention across our enterprise client base by building long-term, trusted partnerships with senior marketing leaders and identifying upsell and cross sell opportunities.
  • Define commercial approaches for ongoing social content arrangements, translating client needs into proposals, converting them to long term partnerships
  • Be a trusted advisor to clients, offering strategic input, platform insights, and content best practices to deliver impactful creative and campaigns that perform.
  • Manage full project lifecycles - from scoping, client briefing and creative strategy, through production, and delivery.
  • Collaborate with our creative network to ensure we're delivering impactful creative and campaigns that perform.
  • Partner with cross-functional teams across the business, surface growth opportunities, and drive operational excellence.

What you'll bring
  • Bachelor's degree or equivalent experience in marketing, advertising, creative production, or digital media.
  • 10+ years experience in an agency, brand, or media/social platform environment.
  • Demonstrated experience selling social and digital content solutions, ideally including ongoing or program based arrangements (always-on, scaled production, and creator/influencer programs).
  • A deep understanding of social and digital content best practices.
  • Demonstrated ability to foster and grow client relationships at senior levels to build and grow long-term client relationships.
  • Previous experience working directly with social and tech platforms - Meta, Google, Pinterest, TikTok etc. is a major plus.
  • Exceptional communication, leadership, and problem-solving skills.
  • Strong demonstrated ability to build and maintain trusted senior relationships, lead consultative discovery and influence stakeholders through to commercial agreement.
  • Confidence in translating strategy into commercial packaging: scopes, pricing, proposals and SoWs, in partnerships with internal teams.
  • Fluent English is mandatory. Fluent Mandarin is highly desirable.

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About Company

Job ID: 145700319