Are you ready to reshape the world of video connectivity Join NDI, the driving force behind the software-defined visual storytelling revolution. As a global leader, we empower millions of users by making video creation and delivery accessible through innovative technology. We are on the lookout for an ambitious Sales Manager to join NDI&aposs Business Development Team.
The NDI team is a high-performing small team united by a desire to change the world of video. Are you ready to join us on this exciting journey
The role:
We are seeking an entrepreneurial and tech-savvy Sales Manager to expand NDI&aposs presence in the Asian market. In this role, you will be responsible for expanding NDI&aposs foothold across Asia by primarily focusing on the diverse set of OEMs and ODMs that can benefit from NDI&aposs technology. You will be responsible for sourcing leads according to NDI&aposs goals, converting them to sound commercial deals, and ensuring NDI&aposs continuous growth within their product portfolios. This role requires a blend of business acumen, sales experience, technical know-how, and an action-oriented mindset. Experience in the world of video products and the semiconductor market is highly valued.
As a Sales Manager for Asia, your responsibilities will include but not be limited to:
- Convert a list of OEM, ODM and ISV targets into NDI licensees by sourcing leads or acting on leads generated by NDI&aposs lead funnel, ensuring significant coverage across the licensees&apos product portfolios
- Work alongside NDI&aposs leadership team and Business Development team in defining the best go-to-market strategies to ensure growth in key segments
- Collaborate with the legal team for sound commercial agreements
- Adapt sales material as needed to communicate effectively NDI&aposs value propositions to target accounts, influencing their decision to adopt NDI
- Negotiate and close licensing and partnership deals according to NDI&aposs pricing strategies
- Develop and sustain long-term relationships with both customers and key ecosystem partners to ensure the continuous adoption of NDI across product lines
- Work in coordination with NDI&aposs product and marketing teams to establish NDI as the clear leader of video over IP technology in the market, bringing insights from the field that can inform the roadmap, positioning, and go-to-market strategies
- Attend trade shows across Asia and worldwide when needed
- Work with NDI&aposs Inside Sales, Sales Operations and support teams to ensure continuous account management of NDI&aposs licensees in Asia
Requirements
Education:
- Bachelor&aposs degree in Electrical Engineering, Computer Engineering, Computer Science, or a related technical field.
Experience:
- 5+ years in B2B sales or business development, ideally within semiconductor, embedded systems, or hardware/software
- OEM/ODM environments. Experience with technology licensing is highly valued.
Technical Knowledge:
- Familiarity with FPGA platforms (e.g., Xilinx/AMD, Intel/Altera) and their use in video product development
- Understanding of video SoC platforms (e.g., Rockchip, Sigmastar, Allwinner)
- Knowledge of AV technologies and protocols (e.g., Dolby, Dante AV, Aspeed, SDVoE, HDBaseT, IPMX, SMPTE 2110, USB over IP)
- Experience with standard compression tools for AV such as H264 and H265
- Expertise with basic networking protocols and architectures supporting signal distribution over both LAN and WAN
Sales Skills:
- Proven ability to manage complex sales cycles from lead generation to production ramp
- Strong presentation, negotiation, and relationship-building skills
- Experience working with OEMs, ODMs, and system integrators across consumer, industrial, or automotive sectors
Personal Attributes:
- High energy, self-driven, and capable of working independently with a strong sense of ownership
- Demonstrates urgency, professionalism, and integrity in all interactions
- Effective communicator with the ability to translate technical features into business value.
Operational Skills:
- Proficient in CRM tools and managing multiple accounts simultaneously
- Willingness to travel frequently, both domestically and internationally, and to work flexible hours when needed
Measures of Success:
- Pipeline opportunities to contracts
- Success rate with quotas for Minimum Order Quantities, Total Order Value and Annual new revenue generated
- Design wins
- Timelines from design wins to product launches
- Customer NPS
- Live our values - Run as One, Keep our Promise and Speed Matters
Benefits
- Work From Home
- Training & Development
- Paid Time Off
Recruitment Process for this role:
1. Recruiter Screening
2. Team Interview
3. Case/ Code assignment
4. Final Interview
