Meta Ads Specialist - Freelance

A skilled Meta ads specialist is needed to design and manage a comprehensive Meta (Facebook & Instagram) advertising strategy for an online voice workshop business. The goal of this role is to increase student registrations through effective audience targeting, structured campaign management, and the development of a high-converting landing page. The ideal candidate will have proven expertise in Meta Ads campaign setup, tracking, and optimization, as well as hands-on experience building landing pages that drive conversions. Spanish fluency is essential to engage with the target audience in Mexico.

Requirements

• Strong track record of creating and managing Meta (Facebook & Instagram) Ads campaigns with a focus on conversions and registrations.
• Proficiency in audience segmentation, retargeting, and building lookalike audiences.
• Experience setting up and optimizing Meta Business Manager and Ads Manager, including tracking and reporting.
• Ability to design, build, and optimize landing pages for registrations using WordPress, Webflow, or Wix.
• Knowledge of conversion tracking, pixels, and analytics tools to measure performance.
• Excellent skills in reporting results and providing clear insights for ongoing optimization.
• Spanish fluency (both written and verbal) to align with the workshops audience in Mexico.
• Strong organizational and communication skills for managing all aspects of the funnel.
• Availability to collaborate remotely and deliver results within agreed timeframes.

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