Job Summary
Join a global energy brand transforming petrol stations into modern retail hubs. Drive commercial performance and customer experience in convenience stores, focusing on merchandising, promotions, and retail strategy.
Responsibilities
Merchandising & Store Experience
- Develop and manage product assortment and merchandising strategies across all stores to enhance sales performance
- Analyze sales data to optimize SKU mix, pricing, and product placement for increased profitability
- Design and implement store layouts and planograms to improve customer flow and boost sales conversion
- Conduct market research and competitor analysis to identify and capitalize on growth opportunities
Promotions & Private Label Development
- Plan and execute monthly promotional campaigns to increase sales and customer footfall
- Collaborate with vendors to secure exclusive deals and marketing support for promotions
- Lead the development and expansion of house brands and private label products to strengthen brand presence
Partnerships & Stakeholder Management
- Manage relationships with third-party operators such as car wash and workshops to ensure smooth operations
- Monitor partner performance and ensure compliance with brand standards and expectations
- Ensure adherence to regulatory and sustainability requirements across all partnerships
Operational Excellence
- Review and enhance store processes to improve operational efficiency
- Identify operational gaps and implement targeted improvements to streamline workflows
- Support ad-hoc projects and initiatives to drive continuous business improvement
Required competencies and certifications
- 3-5 years of experience in merchandising, category management, or retail operations
- Strong analytical skills with proficiency in Excel or similar tools to interpret data and inform decisions
- Proficient in English and Mandarin to effectively liaise with stakeholders and headquarters
Preferred competencies and qualifications
- Experience in supermarkets, convenience retail, or multi-store environments
- Data-driven mindset with the ability to translate insights into actionable strategies
- Strong execution skills with keen attention to detail
Other Information
- Be part of a global energy brand expanding its retail footprint in Singapore
- High visibility role with direct impact on business performance
- Opportunity to drive innovation in convenience retail
